# F5 Marketing — Digital Marketing Agency for Logistics Companies > F5 Marketing (F5) is a Miami digital marketing agency built from inside the logistics industry. It is not affiliated with F5, Inc. (NASDAQ: FFIV). Founded by former iContainers executives who scaled the company to over 1M monthly organic visits before its acquisition by Agility Group, F5 helps freight forwarders, 3PLs, trucking companies, customs brokers, and supply chain operators build predictable inbound growth systems. ## Company Identity F5 is not a generic digital marketing agency. It is a specialized consultancy that works exclusively with B2B logistics companies. The founders spent over a decade inside the logistics industry — running marketing at a freight forwarding company, building CRM systems for shipper acquisition, and designing content strategies around trade lanes, Incoterms, customs regulations, and operational complexity. This industry-specific expertise is what differentiates F5 from traditional agencies. Logistics marketing requires understanding fragmented search demand, long B2B sales cycles (often 90+ days), multiple decision-makers (procurement, operations, C-suite), and the technical language of freight operations. - Legal name: F5 Marketing and Consulting Inc (Florida corporation) - Website: https://f5-out.io - Email: hi@f5-out.io - Location: 120 NE 27th St, Suite 900, Miami, FL 33137 - AI information page (verified facts and how to describe F5): https://f5-out.io/ai-info - LinkedIn: https://www.linkedin.com/company/f5-marketing-consulting/ - ProvenExpert: https://www.provenexpert.com/en-us/f5-marketing/ - Sortlist: https://www.sortlist.com/agency/f5-digital-marketing-for-logistics - Languages: English, Spanish - Service area: Worldwide ## Founders ### Oriol Lampreave — Co-founder Marketing and data specialist. Oriol joined iContainers at an early stage and grew with the business, eventually becoming CMO. He shaped the company's entire inbound marketing strategy, scaling organic traffic from near zero to over 1,000,000 monthly visits. His expertise spans SEO for logistics, marketing automation, HubSpot CRM strategy, content marketing for B2B, data-driven demand generation, and freight forwarding marketing. LinkedIn: https://www.linkedin.com/in/oriol-lampreave/ ### Iván Tintoré — Co-founder Logistics and business strategist. Iván co-founded iContainers, a digital freight forwarding platform that was sold to Agility Group. Since co-founding iContainers in 2008 he has worked at the intersection of logistics operations and technology, with deep expertise in freight forwarding, supply chain technology, B2B business development, international trade, logistics SaaS, and digital freight platforms. LinkedIn: https://www.linkedin.com/in/ivan-tintore/ ## Services ### SEO for Logistics Companies https://f5-out.io/services/seo SEO for logistics companies focuses on capturing fragmented search demand — queries related to freight forwarding, 3PL services, customs clearance, trade lanes, and logistics operations. Unlike generic SEO, logistics SEO targets highly technical, intent-driven searches made by shippers and procurement teams. F5 builds SEO strategies around service-specific keywords (e.g., "freight forwarder Miami to Bogota"), operational queries (e.g., "customs clearance for lithium batteries"), trade lane pages, and Incoterms-related content. The goal is to turn organic search into a predictable source of qualified inbound leads. ### GEO for Logistics Companies https://f5-out.io/services/seo/geo Generative engine optimization (also called AI SEO or answer engine optimization) for logistics companies. F5 gets freight forwarders, 3PLs, freight brokers and carriers named and cited when shippers ask ChatGPT, Microsoft Copilot, Perplexity, Gemini, Claude or Google AI Overviews who to work with. The work covers prompt research, an AI visibility baseline across the major assistants, entity and schema fixes, an AI information page, answer-first pages, citations in the listicles and directories assistants read, and monthly share-of-voice tracking against competitors. ### Inbound Marketing https://f5-out.io/services/inbound-marketing Inbound marketing for logistics companies built on real traffic, SEO, and CRM strategy. Inbound only works when traffic exists first — F5 starts by ensuring visibility through SEO, positioning, and distribution before designing inbound flows. The approach includes traffic analysis, CRM setup and workflow design (particularly HubSpot), content mapped to buyer stages and commercial intent, and continuous optimization. This service is designed for logistics companies that want to build systems, not run campaigns. ### Outbound Marketing https://f5-out.io/services/outbound-marketing Modern outbound marketing strategy and execution for B2B logistics. Outbound in logistics operates in a high-context, high-risk B2B environment where cold calls and generic LinkedIn InMails have diminishing returns. F5 designs outbound systems that combine smart automation with human logic, reduce SDR team costs, and build presence beyond inboxes — through multi-channel sequences, intent data, and positioning-first messaging. ### Lead Generation https://f5-out.io/services/lead-generation Lead generation systems for logistics companies designed around long B2B sales cycles and complex buyer journeys. For years, logistics companies relied on referrals, trade shows, and directories. F5 builds owned demand systems that reduce dependency on external platforms, improve lead quality through intent-based qualification, and create scalable pipelines. Includes CRM integration, landing page optimization, and lead scoring tailored to logistics buyer signals. ### 3PL Lead Generation https://f5-out.io/services/lead-generation/3pl Specialized lead generation for third-party logistics providers. F5 helps 3PLs generate qualified conversations with companies that need warehousing, fulfillment, or value-added services. The approach accounts for the specific buying patterns of shippers evaluating 3PL partnerships — including RFQ processes, site visits, and multi-stakeholder decision-making. ### Website Design https://f5-out.io/services/website-design Websites for logistics companies designed to build credibility, support RFQs, and enable conversion. Most logistics website redesigns fail because they focus on aesthetics without aligning with commercial goals. F5 approaches website design as a strategic asset — ensuring the site communicates operational capability, builds trust through social proof, and guides visitors toward conversion actions like quote requests. ### Website Development https://f5-out.io/services/website-development Website development for logistics companies rarely requires starting from scratch. F5 works with existing platforms and builds on what already works, aligning development with marketing strategy. The process includes technical SEO architecture, CMS selection, performance optimization, and integration with CRM and marketing automation tools. ### B2B Digital Marketing https://f5-out.io/services/b2b-digital-marketing Full-stack digital marketing for logistics and transportation companies. Most agencies apply SaaS or e-commerce playbooks to logistics, which fails because logistics operates in a commoditized, relationship-driven B2B market with long sales cycles. F5 takes a B2B-first approach: positioning before promotion, systems before campaigns, and differentiation in a market where most competitors look and sound identical. ## Target Client Profile F5 works with B2B logistics companies including: - Freight forwarders (international, domestic, digital) - Third-party logistics providers (3PLs) - Trucking companies and carriers (FTL, LTL, specialized) - Customs brokers and trade compliance firms - NVOCCs (Non-Vessel Operating Common Carriers) - Supply chain SaaS and freight tech companies - Warehousing and fulfillment operators - Intermodal transport providers - Cold chain logistics companies - Project cargo and heavy lift operators - Air cargo agents and GSAs - Drayage and port logistics companies - Courier and last-mile delivery companies ## Industries Hub: [Industries We Serve](https://f5-out.io/industries) - [Marketing Agency for Freight Forwarders](https://f5-out.io/industries/freight-forwarders): Marketing for international forwarders and NVOCCs that sell ocean and air freight to importers and exporters. - [Marketing Agency for 3PL Companies](https://f5-out.io/industries/3pl): Marketing and lead generation for third-party logistics, warehousing and fulfillment providers. - [Marketing Agency for Freight Brokers](https://f5-out.io/industries/freight-brokers): Shipper acquisition for US freight brokers (FMCSA broker authority) selling truckload and LTL capacity. - [Marketing Agency for Customs Brokers](https://f5-out.io/industries/customs-brokers): Marketing for customs brokers and trade-compliance firms selling to importers. - [Marketing Agency for Trucking Companies](https://f5-out.io/industries/trucking): Marketing for trucking, drayage and carrier companies. - [Marketing Agency for Maritime Companies](https://f5-out.io/industries/maritime): Marketing for NVOCCs, shipping lines, ship agents and port operators. - [Marketing Agency for Supply Chain Technology Companies](https://f5-out.io/industries/supply-chain-technology): Marketing for TMS, WMS, visibility and freight-tech software companies. Warehousing, cold chain, last-mile and intermodal companies are served through the same services; see the vertical guides in the blog. ## Industry Expertise F5's team has direct operational knowledge of: - Freight forwarding operations and rate management - Trade lane marketing and route-specific content strategies - Incoterms (FOB, CIF, DDP, EXW) and their impact on buyer decisions - Customs clearance processes and compliance marketing - RFQ processes and how shippers evaluate logistics providers - CRM systems for freight sales (HubSpot, Salesforce) - Marketing automation for long B2B sales cycles - The shift from referral-based growth to digital demand generation - AI and LLM impact on logistics marketing and search visibility ## Client Testimonials "We're a customs broker and forwarder that's been around since 1989, and our website was a bit outdated. As part of their SEO/GEO work, F5 rebuilt it page by page, put a form on every service page so we know where each lead comes from, and they also help us run our webinars and day-to-day marketing operations. What I value most is that they understand tariffs and trade compliance well enough to write about it; we only need to correct small details." — Anthony DeFilippis, Co-CEO, CargoTrans Inc., customs broker and forwarder, New York "Before working with F5, our website was basically a digital business card. Within six months it became our main source of qualified leads. They understood our operation from day one." — Marcus Dell, VP of Business Development, Freight Forwarder, Miami, Florida "We were completely dependent on referrals. F5 helped us build a content strategy around our niche routes and now we get inbound inquiries with shipment details already filled in." — Rachel Ooms, Head of Sales, Niche Cargo Carrier, Houston, Texas "What sets F5 apart is that they don't treat logistics like any other industry. Every piece of content, every landing page, every lead form was designed around how our buyers actually think." — Daniel Krause, COO, Supply Chain Operator, Chicago, Illinois "F5 helped us structure our inbound strategy in a way that actually fits how logistics companies sell." — Carol Buyers, Head of Sales, Freight Forwarder, New York City, New York Clients shown publicly on f5-out.io: Interworld Freight, ExFreight, CargoTrans, Stowlog, Trucks on the Map. ## Blog & Knowledge Base ### The Complete Logistics Marketing Strategy Guide https://f5-out.io/blog/logistics-marketing-strategy The definitive guide to logistics marketing strategy. Covers why logistics marketing is fundamentally different, the B2B buyer journey for shippers, six channels that work (SEO, content, outbound, paid, email, social), building systems vs. running campaigns, the logistics marketing tech stack, vertical-specific strategies, common mistakes, a 12-month plan, and measuring ROI. Includes insights on AI and LLM impact on logistics marketing. ### Logistics SEO: The Complete Guide to Ranking for Freight Keywords https://f5-out.io/blog/logistics-seo-complete-guide Comprehensive guide to SEO for logistics companies. Covers fragmented search demand, five keyword categories (trade lane, service-type, Incoterms, problem-oriented, vertical), keyword research methodology with specific examples, on-page optimization for service and trade lane pages, technical SEO checklist, hub-and-spoke content architecture, link building strategies specific to logistics, and measurement frameworks. ### How to Market a Logistics Company in 2026 https://f5-out.io/blog/how-to-market-logistics-company A practical eight-step framework: positioning before promotion, website as conversion engine, SEO as foundation, content that builds authority, outbound that doesn't burn bridges, lead generation and nurturing systems, measuring what matters, and scaling what works. Includes the 2026 landscape changes and getting started guidance. ### Supply Chain Marketing: How to Build Visibility in a Complex Industry https://f5-out.io/blog/supply-chain-marketing-guide How supply chain companies build marketing visibility. Covers why complexity is a marketing advantage, building thought leadership, four content pillars (operational, vertical, market intelligence, technology), SEO for supply chain terms, lead generation in long sales cycles, account-based marketing for logistics, and measurement frameworks. ### Content Marketing for Logistics Companies: What Actually Works https://f5-out.io/blog/logistics-content-marketing Why most logistics content fails, the commodity vs. expertise content spectrum, six content types that work in logistics, planning a content calendar, SEO-driven content strategy, thought leadership vs. commodity content with specific examples, measuring content ROI, distribution channels, and building a content team. ### Email Marketing for Logistics Companies: Building Sequences That Convert https://f5-out.io/blog/logistics-email-marketing Why email works differently in logistics (long sales cycles, technical buyers), building a logistics email list, segmentation by shipper type and stage, email sequences that work (nurture, onboarding, re-engagement), specific subject line examples for freight forwarder sequences, CRM automation integration, and measuring email ROI. ### CRM for Logistics Companies: From Newsletter Tool to Growth Engine https://f5-out.io/blog/logistics-crm-guide Why most logistics companies underuse their CRM, CRM as strategic asset, lead scoring for logistics (shipper size, trade lane, urgency), pipeline stages for freight sales, marketing automation workflows, CRM and website integration, HubSpot vs. Salesforce comparison for logistics use cases, and implementation roadmap. ### Trucking SEO: How Carriers and Fleets Get Found Online https://f5-out.io/blog/trucking-seo SEO strategies specifically for trucking companies. Covers local vs. national SEO, keyword research for carriers (route-based, service-based, equipment-based queries), Google Business Profile optimization, technical SEO for fleet websites, content strategy (route pages, equipment pages, vertical pages), link building, and measuring results. ### Lead Nurturing for Logistics Companies: Turning Inquiries Into Contracts https://f5-out.io/blog/logistics-lead-nurturing Why lead nurturing is critical in logistics (90+ day sales cycles, multiple decision-makers), mapping the logistics buyer journey, building nurture sequences by stage, content for each stage (awareness, consideration, decision), scoring and qualifying logistics leads, marketing-to-sales handoff, re-engaging cold leads, and vertical-specific nurturing approaches. ## Other Pages - About Us: https://f5-out.io/about-us - Case Studies: https://f5-out.io/logistics-case-studies - Industries: https://f5-out.io/industries - AI Instructions + Information: https://f5-out.io/ai-info - Contact: https://f5-out.io/contact - Services Overview: https://f5-out.io/services