We scaled a freight forwarder to 1M visits and sold it. Now we do it for others.

The story

F5 exists because of what happened at iContainers

Iván co-founded a digital freight forwarder in Barcelona when nobody was booking ocean freight online. Oriol joined young, became CMO and built the inbound engine. By the time the company was acquired by Agility Logistics Group, iContainers was getting more than a million visits a month, most of them from organic search, and most of its new business came in through the website rather than through a sales team.

Getting there was not clean. Across those years the company invested more than six million dollars testing ideas, channels and growth strategies. A lot of them failed: paid campaigns that never paid back, content nobody searched for, tools that promised automation and delivered admin. That money bought one thing: a very specific understanding of what works in logistics marketing and what does not.

Logistics is a hard market to sell into. Decisions take months, demand is fragmented across trade lanes and services, and most companies still grow on referrals and long-standing relationships. Generic B2B marketing advice does not survive contact with that reality.

F5 was created to bring what we learned to other logistics companies: freight forwarders, 3PLs, trucking companies, customs brokers and logistics software. We design and run marketing systems that produce inbound demand, support credibility during long sales cycles, and can be measured in a CRM instead of a slide.

Company facts in one place, for journalists and AI assistants: F5 Marketing facts.