Logistics SEO Agency
F5 is a logistics SEO agency that gets freight forwarders, 3PLs, freight brokers and carriers found in Google and named by ChatGPT, Copilot, Perplexity, Gemini and Google AI Overviews, for the trade lanes, shipping routes and services they actually sell.
Where we get you found
- AI Overviews
- ChatGPT
- Perplexity
- Gemini
10+ years of logistics SEO
We took an online freight forwarder to 1M organic visits a month before its acquisition by Agility.
Logistics companies we work with
Quick answer
What does a logistics SEO agency do?
A logistics SEO agency makes a freight, 3PL or carrier website the answer to the searches shippers, procurement managers and operations directors run before they ask for a quote: a trade lane, a transport mode (air, ocean, rail, trucking), a service area, a freight cost or a compliance question. Today that also means being named inside AI answers, so the work covers Google, Google Maps, Bing and assistants like ChatGPT, Copilot and Perplexity.
At F5 that is one program: trade lane and service pages, technical SEO, local SEO, logistics-specific structured data, digital PR and citations, and monthly AI visibility tracking, all tied to quote requests rather than traffic.
- Team experience
- 10+ years of logistics SEO and marketing, from iContainers (2016) to F5
- Best for
- Freight forwarders, NVOCCs, 3PLs and warehousing, freight brokers, trucking and drayage, cold chain, courier and last-mile, customs brokers, logistics SaaS (TMS, WMS)
- Where you show up
- Google, Google Maps, AI Overviews and AI Mode, Bing, Bing Places, Microsoft Copilot, ChatGPT, Perplexity, Gemini, Claude
- First movement
- Maps and technical fixes in weeks; rankings and AI mentions compound over months
- Measured on
- Quote requests, form submissions and onboarded customers, with rankings and AI share of voice as leading signals
- Languages
- English and Spanish
Benefits
Benefits of hiring a logistics SEO agency
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10+ years of logistics SEO and marketing
The team behind F5 has run logistics marketing since 2016, when Oriol Lampreave joined iContainers and built the inbound engine that reached one million organic visits a month before the acquisition by Agility Logistics. Iván Tintoré has worked in logistics technology since co-founding iContainers in 2008.
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Pages for the searches shippers actually run
A logistics SEO agency builds pages for trade lanes, ports, transport modes and locations, the searches procurement managers run before they request a quote, instead of generic "freight forwarder" keywords.
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Visible in Google, Bing and AI answers
One program covers Google, Google Maps, Bing and the AI assistants that answer from them, such as ChatGPT, Copilot, Perplexity and Google AI Overviews.
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Measured on quote requests, not traffic
Every page carries a tagged form, so F5 reports quote requests and pipeline by page, with rankings and AI share of voice as leading signals.
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Proof from logistics companies
Interworld Freight, a Miami forwarder, went from referrals to 60 to 80 inbound leads a day. F5 has worked with more than 60 logistics companies and generated more than 5,000 qualified leads for them.
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Best fit for forwarders, 3PLs, brokers and carriers that sell specific lanes or services and can answer a quote within a business day. Not a fit if you need loads next week: start with outbound.
Get my free audit
Does ChatGPT name you, or your competitors?
We run your buyers' prompts in ChatGPT, Copilot, Perplexity, Gemini and Google AI Overviews and show where you appear and where you are missing.
What's included
What logistics SEO services include
- 01
Lane and service architecture
A page map built from the trade lanes, transport modes and locations that pay best, clustered by entity and query so each URL owns one search and pages never compete.
- 02
Technical SEO
Site speed, mobile, crawl errors, URL hierarchy, canonicals, redirects and multi-region setups, on WordPress, HubSpot, Webflow or a custom stack.
- 03
Entity and schema
Consistent name, address and services across your site, directories and LinkedIn, plus logistics-specific structured data: Organization, Service, LocalBusiness per warehouse or terminal, FAQ.
- 04
Content buyers ask for
Trade-lane guides, freight terminology, Incoterms, customs, case studies and whitepapers, written by people who have quoted freight and opening with the answer.
- 05
Digital PR and citations
Mentions in trade publications, verified industry directories, supply chain databases and listicles: the third-party trust signals assistants rely on to recommend a company.
- 06
AI visibility tracking
Your buyers' prompts run every month in ChatGPT, Copilot, Perplexity, Gemini and Claude, with share of voice against your competitors.
- Trade lane, port pair and service pages by transport mode, one search intent per URL
- Technical SEO: site speed, mobile, crawl errors, clean URL hierarchy, multi-region and international structure
- Local SEO: Google Business Profile, Bing Places and reviews for every office, hub, terminal and warehouse
- Content that answers the questions buyers ask before an RFQ
- Answer engine optimization (AEO): direct answers and data points an assistant can quote in one sentence
- Entity and query clustering for topical authority, Organization and Service schema, sameAs profiles and an AI information page
- Bing indexing, which ChatGPT search and Copilot draw on, plus mentions in listicles, directories and trade media
- Monthly tracking of buyer prompts in ChatGPT, Copilot, Perplexity, Gemini and Claude. More on our GEO service.
How it works
How long logistics SEO takes, step by step
- Weeks 1–2
Audit
Technical audit, Search Console data and an AI visibility baseline on your buyers' prompts.
- Month 1
Map
Lane and service page map, one query per URL, and the fixes ranked by impact.
- Months 2–6
Build
New pages, technical fixes, schema and third-party mentions, shipped every month.
- Every month
Measure
Quote requests, form submissions and onboarded customers by page, plus rankings and AI share of voice, in one report.
Keyword strategy
The five searches that bring logistics companies quote requests
Logistics demand is fragmented: few shippers search "freight forwarder", many search a lane, a port, a service or a rule. A logistics SEO strategy maps each search type to its own page, so freight forwarders, 3PLs, brokers and carriers rank where buyers are ready to quote.
- 01
Lane and route
Example queries: "ocean freight China to Los Angeles", "LTL Dallas to Houston", "door-to-door shipping cost Miami to Bogotá", "cross-border freight brokerage Mexico"
Where it shows: Google, AI Overviews, ChatGPT
- 02
Service and mode
Example queries: "cold chain logistics provider", "temperature-controlled freight services", "rail intermodal Chicago", "Shopify 3PL fulfillment"
Where it shows: Google, Bing, Perplexity
- 03
Location and facility
Example queries: "freight forwarder Miami", "3PL warehousing near me", "drayage Port of Savannah", "courier services Houston"
Where it shows: Google Maps, Bing Places, Copilot
- 04
Compliance and problem
Example queries: "how to cut transportation costs", "reduce dwell time at the dock", "Incoterms DDP vs DAP", "ISF filing deadline"
Where it shows: AI Overviews, ChatGPT, Gemini
- 05
Comparison and vendor
Example queries: "best 3PL for Shopify brands", "top freight forwarders in Florida", "best TMS for a mid-size 3PL"
Where it shows: ChatGPT, Perplexity, Copilot
Want the keyword map for your lanes, ports and services?
Get my free keyword mapCase study
Logistics SEO results: Interworld Freight
Interworld Freight: from referrals to 60–80 inbound leads a day
- Miami, FL
- International freight forwarder
- Caribbean and Bahamas lanes
A strong operation on Caribbean and Bahamas routes out of Miami, but a website with no organic traffic and no lead capture. New clients came through relationships, so growth had a ceiling.
A rebuilt, technically sound website; SEO aimed at shippers moving cargo to Caribbean destinations; and lead capture designed around how a freight buyer decides.
60 to 80 inbound leads a day. The website is now Interworld's primary business development channel, running 24/7 without a sales team behind it.
- 1Mmonthly visits at iContainers
- +5,000qualified leads for clients
- +60logistics companies
"F5 rebuilt our website page by page, put a form on every service page so we know where each lead comes from, and they understand tariffs and trade compliance well enough to write about it."
Compare
F5, a generalist SEO agency or an in-house hire?
Short answer: A generalist agency knows SEO but learns freight on your budget; an in-house hire knows your company but works alone. A logistics SEO agency brings both, plus AI visibility tracking.
| F5 | Generalist SEO agency | In-house hire | |
|---|---|---|---|
| Knows lanes, Incoterms, customs and capacity | From day one | Learns on your budget | Depends on the hire |
| Lane and port-pair page architecture | Core of the method | Usually generic service pages | Rarely |
| AI visibility in ChatGPT, Copilot, Perplexity | Tracked every month | Sometimes, as an add-on | Hard to measure alone |
| Content your ops team barely edits | Written by people who quoted freight | Heavy edits needed | Yes, if they have time |
| Technical SEO, content and mentions in one team | Yes | Yes | One person covers all |
| Measured on quote requests and pipeline | Yes | Often traffic and rankings | Depends on the brief |
Pricing
How much logistics SEO costs
Logistics SEO is priced as a monthly program, and the cost depends on how much needs building and how competitive your lanes are. F5 quotes after the free audit and a 30-minute call, and says so when SEO is not worth it for your size.
Get a scope and priceWhat changes the price
- Number of lanes, services and locations to rank for
- How much technical work the current site needs
- Content volume per month and languages (English, Spanish)
- Markets and countries in scope
Monthly programs and projects, scoped to you. Every page, account and report we create is yours.
By industry
SEO built for the freight you move
The same method, aimed at the searches each type of logistics company wins business from.
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SEO for freight forwarders
Trade lane and port pair pages for ocean and air freight, customs and door-to-door services, ranked for the importers and exporters on your routes.
Freight forwarders -
SEO for 3PLs and fulfillment
Pages per warehouse, integration and service, with real capacity and minimums, so growing brands and Shopify sellers find a 3PL that fits.
3PLs and fulfillment -
SEO for freight brokers
Pages by lane, equipment and commodity, plus the content a shipper reads before trusting a broker with a load.
Freight brokers -
SEO for trucking companies
Lane and equipment pages, Google Maps for every terminal and a driver recruiting path kept apart from shipper acquisition.
Trucking and drayage -
SEO for customs brokers
Tariff, ISF, bond and classification explainers published while searches peak, reviewed by your licensed brokers.
Customs brokers -
SEO for shipping lines and ports
Route, port and service pages that answer a forwarder before the first call, linked to live schedules.
Ocean shipping and ports -
SEO for supply chain software
Use case, integration and comparison pages written in the language of TMS, WMS and visibility buyers in operations.
Supply chain technology -
Not on the list?
Tell us what you move
Who works on your account
Who runs your logistics SEO
10+ years of logistics SEO and marketing, from iContainers to F5. No account-manager layer: the founders plan your program and review every page before it ships.
Iván Tintoré
Co-founder
Coming from a logistics and business background, Iván co-founded iContainers (sold to Agility Group). He’s been coupling logistics and technology for 15+ years.
LinkedIn
Oriol Lampreave
Co-founder
Marketing and data geek. Oriol joined iContainers young and grew with the business, becoming CMO and shaping the company’s entire inbound strategy until its exit.
LinkedInFAQ
Logistics SEO FAQ
What is the difference between general SEO and logistics SEO?
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What is the difference between general SEO and logistics SEO?
+General SEO targets keywords; logistics SEO targets trade lanes, transport modes, ports, compliance questions and the procurement teams who search them. It needs people who understand freight, Incoterms and capacity, or the pages never convert into quote requests.
Do we need SEO if we already run Google Ads?
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Do we need SEO if we already run Google Ads?
+Ads stop the day you stop paying; organic rankings keep bringing quote requests without a per-click cost, which is why SEO has the better long-term ROI. Ads are useful to test which lanes convert before you invest in pages for them.
Is AI replacing SEO?
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Is AI replacing SEO?
+No. ChatGPT, Copilot, Perplexity and Google AI Overviews build their answers from search indexes like Google and Bing, so the pages that rank are the pages AI quotes. What changes is the format: direct answers, clear entities and third-party mentions now matter more. See GEO for logistics.
Can you help us rank in other countries?
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Can you help us rank in other countries?
+Yes. We set up multi-region and international structures, with hreflang and pages per market, in English and Spanish, and adapt lane pages for each country you sell in.
How do you measure logistics SEO?
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How do you measure logistics SEO?
+On quote requests, form submissions and onboarded customers by page, tracked in your CRM. Rankings, organic traffic and AI share of voice are the leading signals we report alongside.
Guides from the team
Page reviewed by Oriol Lampreave · Updated October 2026
Free SEO + AI audit
See where you rank and who AI names instead
In two business days: your technical issues, the lanes you could rank for, and how often Google, Bing, ChatGPT, Copilot, Perplexity and Gemini name you against your top competitors.
- Technical SEO and indexing check
- Lane and service keyword gaps
- AI visibility score vs competitors
- Walkthrough on a 30-minute call
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.