B2B Logistics Marketing Agency
F5 is a B2B logistics marketing agency: we promote freight, 3PL, warehousing and transportation services to the shippers, procurement managers and supply chain directors who buy them, with one plan that joins positioning, search, LinkedIn, paid media and outbound to your sales team.
10+ years of logistics SEO
We took an online freight forwarder to 1M organic visits a month before its acquisition by Agility.
Logistics companies we work with
Quick answer
What is B2B logistics marketing?
B2B logistics marketing is the strategy of promoting supply chain, freight, warehousing and transportation services from one business to another. Buyers are shippers, procurement managers and operations directors who do 70 to 80 percent of their research online before they contact a provider, so the work is to be visible, credible and easy to quote during that research.
At F5 that means a niche-specific position, content and search for the lanes and services you sell, LinkedIn for the people behind the company, paid search where intent is high, outbound to target accounts, and a lead definition that sales and marketing agree on.
- Team experience
- 10+ years of logistics SEO and marketing, from iContainers (2016) to F5
- Best for
- Freight forwarders, NVOCCs, 3PLs and warehousing, freight brokers, trucking and drayage, cold chain, customs brokers, logistics SaaS (TMS, WMS)
- Channels
- SEO and AI search, LinkedIn, Google Ads, outbound email, account-based marketing, trade shows
- Buyers reached
- Shippers, procurement managers, supply chain and operations directors, importers and exporters
- Measured on
- Qualified quote requests, sales-accepted leads and pipeline in your CRM
- Languages
- English and Spanish
Benefits
Benefits of hiring a B2B logistics marketing agency
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10+ years of logistics SEO and marketing
The team behind F5 has run logistics marketing since 2016, when Oriol Lampreave joined iContainers and built the inbound engine that reached one million organic visits a month before the acquisition by Agility Logistics. Iván Tintoré has worked in logistics technology since co-founding iContainers in 2008.
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Messaging buyers recognize as industry insiders
Positioning by lane, mode or vertical, written by people who have sold freight, so shippers and procurement teams read you as a specialist, not a generic B2B brand.
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Every channel in one plan
SEO and AI search, LinkedIn, paid search and outbound run as one program, with budget moved to whatever produces quote requests.
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Sales and marketing aligned
A written definition of a qualified lead, routing in the CRM and reporting to pipeline, so both teams look at the same numbers.
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Proof from logistics companies
Interworld Freight, a Miami forwarder, went from referrals to 60 to 80 inbound leads a day. F5 has worked with more than 60 logistics companies and generated more than 5,000 qualified leads for them.
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Best fit for logistics companies that want contract volume and have a sales team to work the leads. Not a fit if you only need a new logo.
Get my free audit
Where does your next shipper come from?
We audit your website, search visibility, LinkedIn and pipeline and show the two or three channels worth your budget this year.
What's included
What B2B logistics marketing includes
- 01
Positioning and messaging
One clear position by lane, mode or vertical, and the proof that backs it, written for procurement and operations buyers.
- 02
Website that converts
Service, lane and location pages with quote forms that ask the right questions, tracked to the CRM.
- 03
SEO and AI search
Visibility in Google, Bing and AI assistants such as ChatGPT and Copilot for the searches your buyers run.
- 04
LinkedIn and thought leadership
Founder and operations-led content, employee advocacy and LinkedIn Ads to the accounts you want.
- 05
Paid search
Google Ads on high-intent queries like "expedited LTL quote" or a lane, with negatives that keep out job seekers and parcel shippers.
- 06
Sales alignment
A shared definition of a qualified lead, lead routing and reporting from first touch to closed contract.
- Niche positioning by lane, mode, cargo or vertical, not "end-to-end logistics"
- Proof shippers check: certifications, coverage, case studies, reviews
- Executive and operations voices on LinkedIn, not generic company posts
- Consistent message across website, sales decks and directories
How it works
How a B2B logistics marketing program runs, step by step
- Weeks 1–2
Audit
Website, search, LinkedIn, CRM and pipeline review, with the two or three channels worth funding.
- Month 1
Position
Niche, message and proof, plus the lead definition sales and marketing sign off on.
- Months 2–6
Run
Pages, content, campaigns and outbound shipped every month, budget moved to what converts.
- Every month
Report
Quote requests, sales-accepted leads and pipeline by channel, in one report.
Channel plan
The B2B logistics marketing channels, by buying stage
Most of a logistics buyer’s journey happens online before the first call. Each stage has a channel that works and a metric that proves it.
- 01
Problem aware
What the buyer does: Searches a cost, a delay or a rule: "reduce dwell time", "LTL costs rising", "new tariff on steel"
Channel that works: Answer-first guides, LinkedIn posts from your operations team
Measured by: Engaged visits, followers
- 02
Shortlisting
What the buyer does: Asks Google or ChatGPT for providers on a lane or service, reads listicles and directories
Channel that works: SEO and GEO, listicle and directory placements, comparison pages
Measured by: Rankings, AI mentions
- 03
Evaluating
What the buyer does: Checks proof: coverage, certifications, case studies, reviews, who runs the company
Channel that works: Service and lane pages, case studies, retargeting on LinkedIn
Measured by: Return visits, demo requests
- 04
Requesting quotes
What the buyer does: Sends an RFQ or a quote request with lane, volume and timing
Channel that works: Quote forms routed by lane, Google Ads on "quote" searches
Measured by: Quote requests
- 05
Account expansion
What the buyer does: Adds lanes, modes or sites once you perform
Channel that works: Account-based marketing and outbound to new buyers in the same company
Measured by: Revenue per account
Want the channel plan for your company and budget?
Get my free marketing auditCase study
B2B logistics marketing results: Interworld Freight
Interworld Freight: from referrals to 60–80 inbound leads a day
- Miami, FL
- International freight forwarder
- Caribbean and Bahamas lanes
A strong operation on Caribbean and Bahamas routes out of Miami, but a website with no organic traffic and no lead capture. New clients came through relationships, so growth had a ceiling.
A rebuilt, technically sound website; SEO aimed at shippers moving cargo to Caribbean destinations; and lead capture designed around how a freight buyer decides.
60 to 80 inbound leads a day. The website is now Interworld's primary business development channel, running 24/7 without a sales team behind it.
- 1Mmonthly visits at iContainers
- +5,000qualified leads for clients
- +60logistics companies
"F5 rebuilt our website page by page, put a form on every service page so we know where each lead comes from, and they understand tariffs and trade compliance well enough to write about it."
Compare
A logistics marketing agency, a generalist B2B agency or an in-house team?
Short answer: A generalist B2B agency applies SaaS or e-commerce playbooks that rarely fit a relationship-driven freight market; an in-house team knows the business but rarely covers every channel. A logistics specialist brings the channels and the industry language at once.
| F5 | Generalist B2B agency | In-house team | |
|---|---|---|---|
| Knows freight, 3PL and procurement buying | From day one | Learns on your budget | Yes |
| Covers SEO, AI search, LinkedIn, ads and outbound | One team | Usually | Rarely all of them |
| Messaging buyers recognize as industry insiders | Written by people who sold freight | Generic B2B tone | Yes, if there is time |
| Sales and marketing alignment | Shared SLA and CRM reporting | Often marketing-only metrics | Depends on the org |
| Speed to first campaign | Weeks | Weeks | Months to hire |
Pricing
How much B2B logistics marketing costs
B2B logistics marketing is priced as a monthly program sized to your growth target and the number of channels you need. F5 quotes after the free marketing audit and a 30-minute call, working back from the quote requests sales needs.
Get a scope and priceWhat changes the price
- Channels in scope: search, LinkedIn, paid, outbound
- Ad budgets, paid separately to the platforms
- Content and creative volume
- CRM and reporting setup
Monthly programs and projects, scoped to you. Every page, account and report we create is yours.
By industry
B2B marketing for each type of logistics company
The buyers, channels and proof differ by what you sell.
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Marketing for freight forwarders
Lane pages, importer outbound and proof of how you handle exceptions.
Freight forwarders -
Marketing for 3PLs
Capability pages, integrations and outreach to brands outgrowing their fulfillment.
3PLs and fulfillment -
Marketing for freight brokers
A narrow niche, signal-based outbound and carrier-side trust.
Freight brokers -
Marketing for trucking companies
Lanes, equipment, Maps and direct shippers on your corridors.
Trucking and drayage -
Marketing for customs brokers
Regulatory content published while importers are searching.
Customs brokers -
Marketing for shipping lines and ports
Route pages and account-based campaigns around tender season.
Ocean shipping and ports -
Marketing for supply chain software
Use case and comparison pages plus ABM on intent signals.
Supply chain technology -
Not on the list?
Tell us what you move
Who works on your account
Who runs your logistics marketing
10+ years of logistics SEO and marketing, from iContainers to F5. No account-manager layer: the founders plan your program and review every page before it ships.
Iván Tintoré
Co-founder
Coming from a logistics and business background, Iván co-founded iContainers (sold to Agility Group). He’s been coupling logistics and technology for 15+ years.
LinkedIn
Oriol Lampreave
Co-founder
Marketing and data geek. Oriol joined iContainers young and grew with the business, becoming CMO and shaping the company’s entire inbound strategy until its exit.
LinkedInFAQ
B2B logistics marketing FAQ
What is B2B in logistics?
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What is B2B in logistics?
+B2B logistics is freight, warehousing and transportation sold from one business to another: a manufacturer buying ocean freight, a brand outsourcing fulfillment to a 3PL, a retailer contracting truckload capacity. B2B logistics marketing promotes those services to the companies that buy them.
What marketing works best for logistics companies?
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What marketing works best for logistics companies?
+The mix that matches how your buyers research: search and AI visibility for the lanes and services they look up, LinkedIn for trust in the people, outbound for target accounts with a buying trigger, and paid search for high-intent quote searches. Referrals stay valuable, but they cap growth.
Do Google Ads and LinkedIn Ads work for logistics companies?
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Do Google Ads and LinkedIn Ads work for logistics companies?
+They work when they are narrow: Google Ads on lane, service and "quote" searches, LinkedIn Ads on a defined list of accounts and job titles. Broad campaigns attract job seekers, parcel shippers and other carriers. We judge ads on quote requests, not clicks.
How do you align marketing with our sales team?
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How do you align marketing with our sales team?
+With a written service level agreement: what a qualified lead is, how fast sales follows up, and how both are reported. Every lead is routed and tracked in the CRM, so both teams look at the same pipeline.
Do you work with logistics software companies?
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Do you work with logistics software companies?
+Yes. TMS, WMS, visibility and freight-tech companies sell to the same operations buyers, with longer, multi-person decisions. See supply chain technology.
Guides from the team
Page reviewed by Oriol Lampreave · Updated October 2026
Free marketing audit
See which channels will fill your pipeline
In two business days: your website, search and AI visibility, LinkedIn and pipeline reviewed, with the channels worth your budget and the ones to stop.
- Website and quote form review
- Search and AI visibility check
- LinkedIn and paid media opportunities
- Walkthrough on a 30-minute call
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.