Website Design for Logistics Companies
F5 designs websites for logistics companies that prioritize utility, trust and speed: quote request tools, shipment tracking, service and lane pages, and the proof shippers check, built to turn visits from freight, warehousing and supply chain buyers into RFQs.
10+ years of logistics SEO
We took an online freight forwarder to 1M organic visits a month before its acquisition by Agility.
Logistics companies we work with
Quick answer
What makes a good logistics website?
A good logistics website converts visitors looking for reliable freight, warehousing or supply chain services into long-term clients. It puts practical tools up front, such as a quote request form that captures weight, volume, origin and destination, shipment tracking and a customer portal, explains each service and lane on its own page, shows real fleet, warehouse and cargo photos instead of generic stock, and works fast on a phone for people tracking shipments on the move.
We design it around how logistics buyers decide: proof of capability, coverage and certifications where they look first, and a clear path to a quote on every page.
- Team experience
- 10+ years of logistics SEO and marketing, from iContainers (2016) to F5
- Best for
- Freight forwarders, 3PLs, freight brokers, carriers, customs brokers, logistics SaaS
- Built for
- Quote requests, RFQs, tracking and customer self-service
- Platforms
- WordPress, Webflow, HubSpot CMS or a custom stack
- Includes
- Mobile-first design, technical SEO foundations, CRM-connected forms, analytics
- Languages
- English and Spanish, multi-region when needed
Benefits
Benefits of hiring a logistics web design agency
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A site built for quote requests
Quote flows that capture weight, volume, origin, destination and Incoterms, routed to the right rep, instead of a contact form that attracts one-off shipments.
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10+ years of logistics SEO and marketing
The team behind F5 has run logistics marketing since 2016, when Oriol Lampreave joined iContainers and built the inbound engine that reached one million organic visits a month before the acquisition by Agility Logistics. Iván Tintoré has worked in logistics technology since co-founding iContainers in 2008.
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Proof shippers check before calling
Real fleet, warehouse and cargo photos, certifications, coverage maps and case studies placed where buyers look first.
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Ready for Google and AI from launch
Technical SEO, schema, speed and a page per service and lane are built in, so the site ranks and gets cited instead of needing a second project.
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Proof from logistics companies
Interworld Freight, a Miami forwarder, went from referrals to 60 to 80 inbound leads a day. F5 has worked with more than 60 logistics companies and generated more than 5,000 qualified leads for them.
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Best fit for logistics companies that want the website to bring RFQs and will connect forms to a CRM. Not a fit if you need a template site in a week.
Get my free review
Does your website get quote requests, or just visits?
We review your site the way a shipper does and show what is costing you RFQs, from the homepage to the quote form.
What's included
What logistics website design includes
- 01
Information architecture
Pages per service, lane, vertical and location, organized around how shippers search and decide.
- 02
Quote and RFQ flows
Forms that ask the right questions, route to the right rep and land in your CRM.
- 03
Tracking and portal access
Clear entry points to tracking, customer portals and documents, connected to your systems.
- 04
Proof and visuals
Real photography, coverage maps, certifications and case studies designed into each page.
- 05
Mobile-first UX
Fast, readable and tappable for dispatchers and buyers on the move.
- 06
SEO-ready build
Technical SEO, schema and page speed built in, so the site ranks and gets cited from launch.
- Quote request tools for weight, volume, origin, destination and Incoterms
- Shipment tracking and customer portal entry points where users expect them
- Service, lane and location pages a shipper can qualify in seconds
- Large tap targets and fast multi-step forms on mobile
- Real photos of your fleet, warehouses and cargo handling, not stock
- Certifications, licenses, coverage maps and case studies up front
- Fast loading, SSL and accessibility as standard
- Structure that search engines and AI assistants can read
How it works
How long a logistics website takes, step by step
- Weeks 1–2
Discovery
Buyers, services, lanes and the current site reviewed; page plan agreed.
- Weeks 3–6
Design
Wireframes, visual design and copy for key pages, reviewed with your team.
- Weeks 6–10
Build and launch
Development, forms, tracking links, SEO and analytics, tested before launch.
- After launch
Improve
Quote requests tracked by page and the weakest steps improved.
Page plan
The pages every logistics website needs
Most logistics websites are brochures. These are the pages that turn a freight, 3PL or carrier site into a lead engine.
- 01
Service pages
What it must show: Mode, equipment, capacity, transit times, certifications
Conversion goal: Quote request for that service
Who uses it: Shippers, procurement
- 02
Lane and location pages
What it must show: Origin, destination, ports, terminals, warehouses, coverage map
Conversion goal: Quote request for that lane
Who uses it: Shippers comparing providers
- 03
Quote request
What it must show: Weight, volume, origin, destination, Incoterms, timing
Conversion goal: A complete RFQ in one step
Who uses it: Ready-to-buy shippers
- 04
Tracking and portal
What it must show: Tracking search, login, documents and invoices
Conversion goal: Self-service and retention
Who uses it: Existing customers
- 05
Proof pages
What it must show: Case studies, reviews, certifications, team
Conversion goal: Trust before the call
Who uses it: Evaluators
Want a page plan for your website?
Get my free website reviewCase study
Logistics website results: Interworld Freight
Interworld Freight: from referrals to 60–80 inbound leads a day
- Miami, FL
- International freight forwarder
- Caribbean and Bahamas lanes
A strong operation on Caribbean and Bahamas routes out of Miami, but a website with no organic traffic and no lead capture. New clients came through relationships, so growth had a ceiling.
A rebuilt, technically sound website; SEO aimed at shippers moving cargo to Caribbean destinations; and lead capture designed around how a freight buyer decides.
60 to 80 inbound leads a day. The website is now Interworld's primary business development channel, running 24/7 without a sales team behind it.
- 1Mmonthly visits at iContainers
- +5,000qualified leads for clients
- +60logistics companies
"F5 rebuilt our website page by page, put a form on every service page so we know where each lead comes from, and they understand tariffs and trade compliance well enough to write about it."
Work
Logistics websites we have designed and built.
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CargoTrans
cargotransinc.comCustoms broker & 3PL · New York
- Before
- A 35-year-old business that looked like a small family broker online. Services buried, no pages for the lanes shippers search, and a quote form that attracted one-off shipments.
- Fixed
- Clear message (freight, customs and 3PL under one partner), a professional look, a page for every service and lane, and a discovery-call CTA that brings the right clients.
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Interworld Freight
interwf.comFreight forwarder & NVOCC · Miami
- Before
- Hundreds of pages squeezed into two templates, a dated look and no way for a shipper to tell what they do or where they ship.
- Fixed
- A design system and a template for every kind of page (services, destinations, industries), a clear message for the Americas and the Caribbean, and a quote calculator as the conversion point.
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Trucks on the Map
trucksonthemap.comFreight management platform · UK
- Before
- A strong product with no website behind it, and a message that only made sense to people who already knew the tool.
- Fixed
- Built from zero around the four problems a transport planner has, with a page per module, a professional look that matches the software, and demo booking as the goal.
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ExFreight
exfreight.comFreight forwarder · Florida
- Before
- A site broken by a failed update, a dated theme and a quote process with too much friction for a company that sells instant rates.
- Fixed
- Rebuilt clean, service pages that explain each option in plain terms, a quote flow that takes a minute, and tracking so every RFQ is counted.
Compare
A logistics web agency, a template builder or a generalist studio?
Short answer: Template builders are fast but generic; generalist studios design beautifully but rarely know what a shipper checks before an RFQ. A logistics web agency designs around quote flows, proof and SEO from the first wireframe.
| F5 | Template or freelancer | Generalist studio | |
|---|---|---|---|
| Quote, tracking and portal flows designed in | Yes | Basic contact form | If briefed |
| Page plan by service, lane and location | Yes | Rarely | Sometimes |
| Logistics proof and copy | Written by people who sold freight | Generic | Generic |
| SEO and AI search ready at launch | Yes | Rarely | Varies |
| CRM-connected forms and analytics | Yes | Rarely | Varies |
Pricing
How much a logistics website costs
A logistics website is priced as a project that depends on the number of services, lanes and locations, the integrations needed and whether content and photography are included. F5 quotes after a discovery call and a review of your current site.
Get a project quoteWhat changes the price
- Pages: services, lanes, locations, verticals
- Integrations: tracking, portal, CRM
- Content writing and photography
- Languages and markets
Monthly programs and projects, scoped to you. Every page, account and report we create is yours.
By industry
Website design for each type of logistics company
What a buyer needs to see first depends on what you sell.
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Websites for freight forwarders
Lane pages, quote flows with Incoterms and proof of exception handling.
Freight forwarders -
Websites for 3PLs
Locations, integrations, SLAs and capacity, with a qualification form.
3PLs and fulfillment -
Websites for freight brokers
Shipper quote paths and carrier onboarding, with authority shown openly.
Freight brokers -
Websites for trucking companies
Lanes, equipment, safety data and a separate driver recruiting path.
Trucking and drayage -
Websites for customs brokers
Licensed expertise, ports and fast-published regulatory updates.
Customs brokers -
Websites for shipping lines and ports
Routes, schedules and booking entry points for forwarders.
Ocean shipping and ports -
Websites for supply chain software
Use cases, integrations, comparisons and demo flows.
Supply chain technology -
Not on the list?
Tell us what you move
Who works on your account
Who designs your website
10+ years of logistics SEO and marketing, from iContainers to F5. No account-manager layer: the founders plan your program and review every page before it ships.
Iván Tintoré
Co-founder
Coming from a logistics and business background, Iván co-founded iContainers (sold to Agility Group). He’s been coupling logistics and technology for 15+ years.
LinkedIn
Oriol Lampreave
Co-founder
Marketing and data geek. Oriol joined iContainers young and grew with the business, becoming CMO and shaping the company’s entire inbound strategy until its exit.
LinkedInFAQ
Logistics website design FAQ
What features does a logistics website need?
+
What features does a logistics website need?
+A quote request tool, service and lane pages, shipment tracking or a portal entry, proof such as certifications, coverage and case studies, mobile-friendly design and contact paths to a real person. Everything else is secondary.
Can good design improve SEO for logistics companies?
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Can good design improve SEO for logistics companies?
+Yes. Clear structure, one page per service and lane, fast loading and readable layouts help search engines and AI assistants understand your services. See our logistics SEO agency service.
Which platform is best for a logistics website?
+
Which platform is best for a logistics website?
+WordPress and Webflow suit most logistics companies; HubSpot CMS fits teams already in HubSpot; a custom stack makes sense for heavy portals. We recommend based on who will maintain it.
Do you redesign existing websites?
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Do you redesign existing websites?
+Yes, and most projects are redesigns. We keep what ranks and converts, redirect what moves, and rebuild what does not work.
Guides from the team
Page reviewed by Oriol Lampreave · Updated October 2026
Free website review
See what your website is costing you in RFQs
In two business days: your site reviewed the way a shipper sees it, with the pages, proof and quote-flow fixes that bring more requests.
- Homepage and service page review
- Quote form and mobile check
- Speed and SEO foundations
- Walkthrough on a 30-minute call
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.