f5
Case studies

Real growth systems built for logistics companies

Case study

Interworld Freight

Miami, FL International Freight Forwarder Mid-size freight forwarder

The challenge

Interworld Freight had a strong operational presence in the Caribbean and Bahamas routes out of Miami but their website wasn't working for them. No organic traffic, no lead capture, no digital presence that reflected the depth of their network. New clients came through relationships, not inbound. Growth had a ceiling and was hard to scale

The approach

We rebuilt their web presence from the ground up with a focus on converting intent-driven traffic. That meant a technically sound website, SEO targeting shippers moving cargo to Caribbean destinations, and a lead capture system designed for the freight buyer's decision journey.

The outcome

Interworld Freight now receives 60 to 80 inbound leads a day through the website. Their website has become their primary business development channel and it runs 24/7 without a sales team behind it.

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What clients say about working with F5

Anthony DeFilippis, Co-CEO of CargoTrans Inc.

Anthony DeFilippis

Co-CEO

CargoTrans Inc.

Customs broker & forwarder · New York

We're a customs broker and forwarder that's been around since 1989, and our website was a bit outdated. As part of their SEO/GEO work, F5 rebuilt it page by page, put a form on every service page so we know where each lead comes from, and they also help us run our webinars and day-to-day marketing operations. What I value most is that they understand tariffs and trade compliance well enough to write about it; we only need to correct small details.

Logistics companies we work with

Why these results aren't a coincidence

We are industry specific

Logistics is a relationship business and most agencies don't understand it. They apply e-commerce playbooks to freight companies and wonder why the leads don't convert. We build growth systems designed around how logistics buyers actually make decisions: by route, by cargo type, by operational need. That specificity is what turns traffic into pipeline. Both Interworld Freight and BA Logistics grew not because we ran ads (we are strongly against that) or posted on social media but because we built digital infrastructure that matches the way their customers search, evaluate, and reach out.

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