GEO Agency for Logistics Companies
F5 is a GEO agency for logistics companies: we get freight forwarders, 3PLs, freight brokers and carriers named and cited when shippers ask ChatGPT, Copilot, Perplexity, Gemini, Claude or Google AI Overviews who to work with.
Where we get you found
- AI Overviews
- ChatGPT
- Perplexity
- Gemini
10+ years of logistics SEO
We took an online freight forwarder to 1M organic visits a month before its acquisition by Agility.
Logistics companies we work with
Quick answer
What is GEO for logistics?
Generative engine optimization (GEO), also called AI SEO or answer engine optimization (AEO), is the work that makes AI assistants mention and cite your company. For a logistics company it means that when a procurement manager asks ChatGPT for "a freight forwarder for China to Miami" or "a cold chain 3PL in Texas", your name, lanes and services are in the answer.
Assistants build answers from two places: what the model learned in training and what it retrieves live from search indexes like Bing and Google. GEO works on both: clear entities and third-party mentions for the first, answer-first pages that rank for the second.
- Team experience
- 10+ years of logistics SEO and marketing, from iContainers (2016) to F5
- Assistants covered
- ChatGPT, Microsoft Copilot, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode
- Best for
- Freight forwarders, NVOCCs, 3PLs, freight brokers, carriers, customs brokers, logistics SaaS (TMS, WMS)
- What we measure
- Mentions, citations and share of voice on your buyers’ prompts, every month, against your competitors
- First movement
- Entity and page fixes in weeks; citations grow as third-party sources pick you up
- Also called
- AI SEO, answer engine optimization (AEO), LLM SEO, AI search optimization
Benefits
Benefits of hiring a GEO agency for logistics
-
Named when shippers ask AI who to work with
GEO puts your company in the answers ChatGPT, Copilot, Perplexity, Gemini and Google AI Overviews give when a procurement manager asks for a forwarder, 3PL or broker on a lane.
-
10+ years of logistics SEO and marketing
The team behind F5 has run logistics marketing since 2016, when Oriol Lampreave joined iContainers and built the inbound engine that reached one million organic visits a month before the acquisition by Agility Logistics. Iván Tintoré has worked in logistics technology since co-founding iContainers in 2008.
-
One consistent entity across the web
F5 aligns your name, address, services and profiles across your site, LinkedIn and directories, so assistants state facts about you with confidence instead of leaving you out.
-
Measured prompt by prompt
Your buyers’ prompts run every month across the major assistants, with mentions, citations and share of voice against the competitors named instead of you.
-
Built on SEO, not instead of it
Assistants retrieve from Google and Bing indexes, so GEO sits on top of logistics SEO: the pages that rank are the pages AI quotes.
-
Best fit for logistics companies with a working website and services buyers research before calling. Not a fit if you want a guaranteed ChatGPT mention: nobody can promise that.
Get my free AI audit
Ask ChatGPT who to ship with. Are you in the answer?
We run 2,000+ buyer-intent prompts across the major AI engines and show where your logistics company gets cited, where it is invisible and who is named instead.
What's included
What GEO for logistics includes
- 01
Prompt research
The questions your buyers type into AI assistants, by lane, service and buyer role, built from Search Console, People Also Ask and sales calls.
- 02
AI visibility baseline
Every prompt run in ChatGPT, Copilot, Perplexity, Gemini, Claude and AI Overviews: who is named, who is cited and which sources they use.
- 03
Entity and schema
One consistent name, address and description across your site, LinkedIn and directories, Organization and Service schema, sameAs links and an AI information page.
- 04
Answer-first pages
Service, lane and comparison pages that answer the prompt in their first sentence, with data points and definitions an assistant can quote.
- 05
Citations AI trusts
Mentions in the listicles, trade publications, Reddit and Quora threads and industry directories that AI Overviews and ChatGPT cite for logistics queries.
- 06
Monthly share of voice
Mentions and citations tracked prompt by prompt, against the competitors AI names instead of you, with the next fixes ranked by impact.
How it works
How long GEO takes, step by step
- Weeks 1–2
Baseline
Your buyers' prompts run across six assistants: who is named, who is cited, which sources they trust.
- Month 1
Fix the entity
Consistent company data, schema, sameAs profiles and an AI information page.
- Months 2–6
Earn citations
Answer-first pages and placements in the listicles, directories and trade media assistants cite.
- Every month
Track share of voice
Mentions and citations prompt by prompt against your competitors, plus the quote requests they bring.
Prompt strategy
The five prompt types that put logistics companies on an AI shortlist
Buyers ask assistants for a shortlist before they ask anyone for a quote. Each prompt type is answered from different sources, so each needs a different fix.
- 01
Shortlist
Example prompts: "best freight forwarders for China to Miami", "top 3PLs in Dallas for Shopify brands"
Where it shows: ChatGPT, Perplexity, AI Overviews
- 02
Comparison
Example prompts: "freight broker vs asset-based carrier for reefer", "Flexport alternatives for mid-size importers"
Where it shows: ChatGPT, Gemini, Copilot
- 03
Problem
Example prompts: "how to cut LTL costs", "how to avoid demurrage at Savannah", "what is ISF"
Where it shows: AI Overviews, Perplexity
- 04
Vendor check
Example prompts: "is [your company] reliable", "what does [your company] do"
Where it shows: ChatGPT, Claude, Copilot
- 05
Local
Example prompts: "customs broker near the Port of Miami", "drayage company Savannah"
Where it shows: AI Overviews, Copilot, Maps
Want to see the prompts your buyers use, and who AI names today?
Get my free AI visibility auditCase study
Results from logistics clients: Interworld Freight
Interworld Freight: from referrals to 60–80 inbound leads a day
- Miami, FL
- International freight forwarder
- Caribbean and Bahamas lanes
A strong operation on Caribbean and Bahamas routes out of Miami, but a website with no organic traffic and no lead capture. New clients came through relationships, so growth had a ceiling.
A rebuilt, technically sound website; SEO aimed at shippers moving cargo to Caribbean destinations; and lead capture designed around how a freight buyer decides.
60 to 80 inbound leads a day. The website is now Interworld's primary business development channel, running 24/7 without a sales team behind it.
- 1Mmonthly visits at iContainers
- +5,000qualified leads for clients
- +60logistics companies
"F5 rebuilt our website page by page, put a form on every service page so we know where each lead comes from, and they understand tariffs and trade compliance well enough to write about it."
Compare
GEO vs SEO: what changes for a logistics company?
Short answer: SEO gets your pages ranked; GEO gets your company named inside the answer. They share the same foundation, because assistants retrieve from search indexes, but GEO adds entities, citations and prompt tracking.
| SEO | GEO | Both need | |
|---|---|---|---|
| Goal | Rank a page for a query | Be named and cited in an AI answer | Pages that answer the buyer |
| Where it shows | Google, Bing, Maps | ChatGPT, Copilot, Perplexity, Gemini, Claude, AI Overviews | A crawlable, indexed site |
| Main signals | Relevance, links, technical health | Entities, third-party mentions, direct answers | Consistent company facts |
| Unit of work | Keyword and page | Prompt and source | Search Console and prompt data |
| Measured by | Rankings, clicks, quote requests | Mentions, citations, share of voice | Pipeline in your CRM |
Pricing
How much GEO costs for a logistics company
GEO is priced as a monthly program that depends on how many services, lanes and markets you want to be named for and how much entity and content work is needed. F5 quotes after the free AI visibility audit and a 30-minute call.
Get a scope and priceWhat changes the price
- Number of buyer prompts and markets tracked
- Entity and directory clean-up needed
- Answer-first pages and content per month
- Citation and listicle placements
Monthly programs and projects, scoped to you. Every page, account and report we create is yours.
By industry
GEO by type of logistics company
Assistants answer each kind of buyer from different sources. We start where your buyers ask.
-
GEO for freight forwarders
Named for the lanes and modes you sell when importers ask assistants for a forwarder on a route.
Freight forwarders -
GEO for 3PLs
On the shortlist when growing brands ask for a 3PL by location, integration and order volume.
3PLs and fulfillment -
GEO for freight brokers
Recommended for your niche by lane, equipment or commodity, with the authority and reviews AI checks.
Freight brokers -
GEO for trucking companies
The carrier AI names for a lane and equipment type, with MC/DOT data consistent everywhere.
Trucking and drayage -
GEO for customs brokers
The source assistants cite when a tariff or rule changes and importers ask what it means.
Customs brokers -
GEO for supply chain software
On the list when operations buyers ask AI for the best TMS, WMS or visibility platform for their case.
Supply chain technology -
Not on the list?
Tell us what you move
Who works on your account
Who runs your GEO program
10+ years of logistics SEO and marketing, from iContainers to F5. No account-manager layer: the founders plan your program and review every page before it ships.
Iván Tintoré
Co-founder
Coming from a logistics and business background, Iván co-founded iContainers (sold to Agility Group). He’s been coupling logistics and technology for 15+ years.
LinkedIn
Oriol Lampreave
Co-founder
Marketing and data geek. Oriol joined iContainers young and grew with the business, becoming CMO and shaping the company’s entire inbound strategy until its exit.
LinkedInFAQ
GEO for logistics FAQ
What is generative engine optimization (GEO)?
+
What is generative engine optimization (GEO)?
+GEO is the practice of making AI assistants such as ChatGPT, Copilot, Perplexity, Gemini and Google AI Overviews mention and cite your company. It combines clear entity data, answer-first content and third-party mentions, and it is measured by how often you are named on the prompts your buyers use.
What is the difference between GEO, AEO and AI SEO?
+
What is the difference between GEO, AEO and AI SEO?
+They describe the same work from different angles. AEO (answer engine optimization) focuses on being the direct answer, GEO on generative engines like ChatGPT, and AI SEO is the umbrella term buyers use. For a logistics company the deliverables are the same.
Can you guarantee that ChatGPT will recommend my company?
+
Can you guarantee that ChatGPT will recommend my company?
+No, and nobody honest can. Assistants change their answers by prompt, user and day. What we can do is raise how often you are named and cited across a fixed set of buyer prompts, and show that number every month.
Do we need an llms.txt file?
+
Do we need an llms.txt file?
+It does no harm and costs little, but it is not what gets you cited. Google said in May 2026 that llms.txt is not used for AI Overviews, and most AI crawlers read your HTML directly. Entities, answer-first pages and third-party mentions matter far more.
Does GEO replace SEO?
+
Does GEO replace SEO?
+No. Assistants retrieve from search indexes, so the pages that rank in Google and Bing are the pages AI quotes. GEO sits on top of logistics SEO and adds entities, citations and prompt tracking.
How do you measure AI visibility?
+
How do you measure AI visibility?
+We run the same set of buyer prompts every month in ChatGPT, Copilot, Perplexity, Gemini, Claude and AI Overviews, and count mentions, citations and share of voice against your competitors, matched to your domain so a similar company name is not counted as you.
Guides from the team
Page reviewed by Oriol Lampreave · Updated October 2026
Free AI visibility audit
See who ChatGPT names instead of you
In two business days: your AI visibility score on your buyers’ prompts, the competitors assistants name instead, the sources they cite and the first fixes to make.
- 2,000+ buyer-intent prompts across the major AI engines
- Your AI visibility score vs your top competitors
- The sources AI cites in your category
- Walkthrough on a 30-minute call
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.