Logistics Software Integration
F5 connects your TMS, forwarding software or WMS to HubSpot or Salesforce through APIs, XML adapters and EDI, so every quote, shipment and invoice lands on the CRM account that produced it, and sales and marketing act on operations data the same day.
Built and running
CargoWise and Magaya connected to HubSpot and Salesforce, with shipments on the CRM account.
Logistics companies we work with
Quick answer
What is logistics software integration?
Logistics software integration connects the systems a freight company runs on, such as a TMS (McLeod, Turvo, Rose Rocket), forwarding software (CargoWise, Magaya, Descartes) or a WMS (Extensiv, Logiwa, ShipHero), with the CRM, accounting and the website, so customers, quotes, shipments, milestones and invoices move between them without copy and paste. It runs on vendor APIs, XML adapters such as CargoWise eAdaptor, EDI messages or webhooks, with field mapping, deduplication, retries and monitoring.
Most freight companies already have the data. It sits in the TMS where sales cannot see it. We move the records that change a commercial decision and leave operational noise where it belongs.
- Team experience
- Integrations built and running: CargoWise ↔ HubSpot, Magaya ↔ HubSpot, Magaya ↔ Salesforce
- Platforms
- CargoWise, Magaya, Descartes, GoFreight, McLeod, Turvo, Rose Rocket, Revenova, Extensiv, Logiwa, Deposco, ShipHero
- CRMs
- HubSpot and Salesforce
- Methods
- REST and GraphQL APIs, XML adapters, EDI, webhooks, scheduled syncs
- Built and running
- CargoWise ↔ HubSpot, Magaya ↔ HubSpot, Magaya ↔ Salesforce
- Best for
- Forwarders, brokers, carriers, 3PLs and fulfillment providers
Benefits
Benefits of integrating your TMS with your CRM
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Sales sees what operations sees
Shipments, milestones and invoiced revenue appear on the CRM account, so reps call with context instead of asking operations for a report.
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Marketing measured on booked freight
The first form fill, the quote, the booking and the invoice sit on one record, so campaigns are judged on revenue, not leads.
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Upsell and churn signals on time
Volume drops, new lanes and repeated delays start CRM tasks the week they happen, not at the quarterly review.
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Built on platforms we already connect
CargoWise to HubSpot and Magaya to HubSpot and Salesforce run in production today, with the field maps and error handling already worked out.
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Proof from logistics companies
Interworld Freight, a Miami forwarder, went from referrals to 60 to 80 inbound leads a day. F5 has worked with more than 60 logistics companies and generated more than 5,000 qualified leads for them.
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Best fit for forwarders, brokers and 3PLs with a TMS or WMS and a CRM that do not talk. Not a fit if you still need to choose the TMS itself.
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Is your TMS data invisible to sales?
Tell us your systems. We map which records should reach the CRM and how to get them there.
What's included
What logistics software integration includes
- 01
Data mapping and ownership
Which system owns each customer, quote, shipment and invoice field, agreed with sales, operations and finance before any code.
- 02
TMS and WMS integration
Connections on the vendor interface your account licenses: APIs, eAdaptor XML, web services or EDI, with sandbox tests on real records.
- 03
CRM sync and custom objects
Shipments, bookings and quotes as custom objects in HubSpot or Salesforce, linked to companies, contacts and deals.
- 04
Workflow triggers
Milestones and volume changes that start CRM workflows: quote follow-ups, delay alerts, renewal and win-back tasks.
- 05
Closed-loop reporting
Revenue per account and per campaign, from the first form fill to the invoiced shipment, in the CRM reports your team already uses.
- 06
Monitoring and support
Error alerts, retries, logs and schema updates when a vendor changes an endpoint, handled by one accountable team.
How it works
How long a logistics software integration takes, step by step
- Week 1
Data map
Systems, records, field ownership and access.
- Weeks 2–3
Design
Objects, sync direction, triggers and error handling.
- Weeks 4–8
Build and test
Connections, sandbox runs on real records, reports.
- After launch
Run
Monitoring, alerts, new objects as you grow.
Integration plan
The integrations a freight company runs on
Each connection answers a commercial question. These are the ones that pay back first.
- 01
TMS or forwarding software → CRM
What moves: Customers, quotes, shipments, milestones, invoiced revenue
Systems: CargoWise, Magaya, McLeod, Turvo → HubSpot, Salesforce
What it answers: Which accounts grow, shrink or need a call
- 02
Website and quote tools → CRM → TMS
What moves: Quote requests with lane, mode, weight and source
Systems: Website, rate tools, HubSpot, TMS
What it answers: Which pages and campaigns produce booked freight
- 03
WMS → CRM
What moves: Warehouse clients, order volume, SKUs, service levels
Systems: Extensiv, Logiwa, Deposco, ShipHero → CRM
What it answers: Which brands to upsell or save before renewal
- 04
EDI and partner feeds
What moves: Load tenders, status messages, invoices
Systems: EDI 204, 214, 210 and partner APIs
What it answers: Fewer manual updates and faster billing
- 05
Accounting and BI
What moves: Invoices, payments, margins per account
Systems: ERP or accounting, dashboards
What it answers: Margin by customer, lane and salesperson
Want a data map for your stack?
Get my free data mapCase study
Results from logistics clients: Interworld Freight
Interworld Freight: from referrals to 60–80 inbound leads a day
- Miami, FL
- International freight forwarder
- Caribbean and Bahamas lanes
A strong operation on Caribbean and Bahamas routes out of Miami, but a website with no organic traffic and no lead capture. New clients came through relationships, so growth had a ceiling.
A rebuilt, technically sound website; SEO aimed at shippers moving cargo to Caribbean destinations; and lead capture designed around how a freight buyer decides.
60 to 80 inbound leads a day. The website is now Interworld's primary business development channel, running 24/7 without a sales team behind it.
- 1Mmonthly visits at iContainers
- +5,000qualified leads for clients
- +60logistics companies
"F5 rebuilt our website page by page, put a form on every service page so we know where each lead comes from, and they understand tariffs and trade compliance well enough to write about it."
Compare
An integration vendor, an iPaaS tool or a logistics marketing team?
Short answer: Integration vendors and iPaaS tools move data reliably. A logistics marketing team moves the data that changes revenue and builds the reports, workflows and campaigns that use it.
| F5 | Integration vendor | iPaaS or Zapier | |
|---|---|---|---|
| Knows freight records and milestones | Yes | Yes | No |
| Custom objects and two-way sync | Yes | Yes | Limited |
| Attribution from campaign to invoice | Built in | Rarely | No |
| CRM workflows and sales alerts | Yes | Sometimes | Basic |
| Marketing that uses the data | Same team | No | No |
Pricing
How much logistics software integration costs
Logistics software integration is priced as a project plus optional monthly hosting and monitoring. Cost depends on the systems, the number of records and whether the sync is one way or two way. F5 quotes after the free data map and a 30-minute call. Compare options in the integration matrix.
Get a scope and priceWhat changes the price
- Systems and interfaces involved (API, XML adapter, EDI)
- Records and custom objects to sync
- One-way or two-way sync
- Hosting, monitoring and support after launch
Monthly programs and projects, scoped to you. Every page, account and report we create is yours.
By industry
Integration for each type of logistics company
The systems differ by business model. So do the records worth syncing.
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Integration for freight forwarders
CargoWise, Magaya, Descartes and GoFreight connected to the CRM: shipments and quotes on every account. See the CargoWise integration and Magaya integration.
Freight forwarders -
Integration for freight brokers
McLeod PowerBroker, Turvo, Rose Rocket, Aljex and Revenova loads and customers synced with sales activity. See the McLeod integration.
Freight brokers -
Integration for 3PLs
Extensiv, Logiwa, Deposco and ShipHero client and order data in the CRM, for upsell and renewal work. See the Extensiv integration.
3PLs and fulfillment -
Integration for trucking companies
LoadMaster and TMS data next to shipper accounts, lanes and rate history.
Trucking and drayage -
Integration for customs brokers
Entries and clients from customs software tied to CRM accounts and renewal dates.
Customs brokers -
Integration for supply chain software
Product usage and CRM data joined for expansion and churn signals.
Supply chain technology -
Not on the list?
Tell us what you move
Who works on your account
Who builds your integration
10+ years of logistics SEO and marketing, from iContainers to F5. No account-manager layer: the founders plan your program and review every page before it ships.
Iván Tintoré
Co-founder
Coming from a logistics and business background, Iván co-founded iContainers (sold to Agility Group). He’s been coupling logistics and technology for 15+ years.
LinkedIn
Oriol Lampreave
Co-founder
Marketing and data geek. Oriol joined iContainers young and grew with the business, becoming CMO and shaping the company’s entire inbound strategy until its exit.
LinkedInFAQ
Logistics software integration FAQ
What is TMS integration?
+
What is TMS integration?
+TMS integration connects a transportation management system with the other systems a logistics company uses, such as the CRM, accounting, the website, carriers and customers, through APIs, EDI or file exchange, so loads, rates, statuses and invoices update automatically.
How do you integrate a TMS with a CRM?
+
How do you integrate a TMS with a CRM?
+Map which records the CRM needs, usually customers, quotes, shipments and revenue, then build a service that reads them from the TMS interface and writes them to the CRM API, with one owner per field, deduplication and retries. See the integration matrix.
What is EDI integration in logistics?
+
What is EDI integration in logistics?
+EDI integration exchanges standard electronic documents between shippers, carriers and brokers, such as load tenders (204), shipment status (214) and freight invoices (210), instead of email and portals. Many TMS platforms receive EDI and expose the same data through APIs.
What is the difference between EDI and API integration in logistics?
+
What is the difference between EDI and API integration in logistics?
+EDI exchanges fixed-format documents between trading partners, such as the 204 load tender, 214 shipment status and 210 freight invoice, usually in batches. An API exchanges individual records on request or through webhooks. EDI suits carrier and shipper messaging; APIs suit CRM sync and live status. Most freight stacks use both.
Do CargoWise and Magaya integrate with HubSpot?
+
Do CargoWise and Magaya integrate with HubSpot?
+Not out of the box. Neither documents a HubSpot connector (Magaya Connect, Magaya's iPaaS, is worth checking for simple flows), so the integration is built on CargoWise eAdaptor or the Magaya API. F5 has both running in production. See CargoWise and HubSpot and Magaya and HubSpot.
Who owns the integration after launch?
+
Who owns the integration after launch?
+You own the code, the credentials and the data. F5 can host and monitor it, or hand it over with documentation to your IT team.
Do you also build the website forms that feed it?
+
Do you also build the website forms that feed it?
+Yes. Quote forms, rate tools and tracking on the website are part of our logistics website development work, and they feed the same CRM records.
Guides from the team
Page reviewed by Oriol Lampreave · Updated October 2026
Free data map
See which records should reach your CRM
In two business days: your systems reviewed, the records worth syncing, the interface each one needs and a build plan.
- Systems and access review
- Record and field map
- Sync direction and triggers
- Walkthrough on a 30-minute call
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