Oriol Lampreave

Cofounder · F5 - Digital Marketing for Logistics

Oriol Lampreave is a marketing and data leader who has spent his entire career at the intersection of logistics and demand generation. He is a co-founder of F5 - Digital Marketing for Logistics, the agency built to give freight forwarders, 3PLs, and transportation companies the kind of marketing engine that usually only the largest players can afford.

He learned the industry from the inside. Oriol joined iContainers, one of the first digital freight forwarders, when it was still finding its footing, and grew with the company until he was running marketing as its CMO. There he designed and owned the entire inbound strategy: SEO, content, marketing automation, and the CRM operation that turned anonymous search traffic into booked shipments.

Under his direction, iContainers scaled organic traffic past one million monthly visits and built one of the most visible content and SEO footprints in digital freight forwarding. That growth engine became a core part of the company's story through to its acquisition by the Agility group, one of the largest logistics organizations in the world.

What sets Oriol apart is that he treats marketing as a data problem, not a creative guessing game. He works from the freight buyer backward: defining the ideal customer profile, mapping the long and fragmented logistics sales cycle, and instrumenting every stage so that pipeline and revenue, not vanity metrics, are what get measured.

At F5 he brings that exact playbook to logistics companies that know they should be growing online but have been failing with generalist agencies that do not understand freight. His focus areas include SEO and generative engine optimization for logistics, inbound and demand generation, content strategy, HubSpot and CRM operations, and the marketing automation that ties it all together.

Articles by Oriol Lampreave

Container vessel at port representing customs broker and trade compliance marketing

Customs Broker Marketing 30/5/26

Marketing for Customs Brokers and Trade-Compliance Providers

Cargo ship and cranes at a terminal representing port logistics marketing

Port Logistics Marketing 28/5/26

Marketing for Port and Terminal Logistics Providers

Shipping containers at a port representing intermodal logistics marketing

Intermodal Marketing 26/5/26

Marketing for Intermodal Logistics Providers: Selling Rail-Truck Capacity

Container port terminal representing drayage carrier marketing

Drayage Marketing 23/5/26

Marketing for Drayage Carriers: Winning Port and Container Volume

Delivery truck on the road representing last mile delivery marketing

Last Mile Delivery Marketing 21/5/26

Marketing for Last-Mile Delivery Companies: How to Win Retail and E-commerce Contracts

Temperature controlled warehouse representing cold chain and reefer logistics marketing

Cold Chain Marketing 19/5/26

Marketing for Cold Chain and Reefer Logistics: Winning High-Value Temperature-Controlled Accounts

Modern warehouse interior representing warehousing and fulfillment marketing

Marketing For Warehousing Companies 16/5/26

Marketing for Warehousing and Fulfillment Companies: How to Fill Empty Racks

Logistics marketing team planning a demand generation strategy

Demand Generation For Logistics Companies 14/5/26

Demand Generation for Logistics Companies: Building Pipeline Beyond Lead Capture

Sales team monitoring buying signals and intent data dashboards in logistics

Buying Signals Logistics 12/5/26

Buying Signals in Logistics: How to Find Shippers Ready to Switch Providers

Marketing analysts reviewing AI search and citation data for a logistics company

Geo For Logistics Companies 9/5/26

GEO for Logistics: How Freight, 3PL and Carrier Companies Get Cited by AI Search

Container ship docked at a freight port at dusk

Transportation Marketing 7/5/26

Transportation Marketing: Strategy Guide for Freight, Carriers, and 3PLs

Marketing team meeting in a modern conference room reviewing strategy

Digital Marketing For Logistics 7/5/26

Digital Marketing for Logistics Companies: The 2026 Playbook

Wide angle view of a modern logistics warehouse interior with stacked pallets

Logistics Marketing 7/5/26

Logistics Marketing: The Complete 2026 Guide for Freight, 3PL, and Trucking Companies

Large warehouse with rows of inventory shelves and pallets

3Pl Marketing 7/5/26

3PL Marketing: How Third-Party Logistics Providers Win Shippers in 2026

Freight truck driving on a highway during daylight

Trucking Marketing 7/5/26

Trucking Marketing: The Complete Playbook for Carriers and Freight Brokers

Multiple semi trucks parked next to each other at a freight depot

Social Media Marketing For Trucking Companies 7/5/26

Social Media Marketing for Trucking Companies: What Works and What's a Waste

Business professional in dark shirt thinking and planning

Logistics Branding 7/5/26

Logistics Branding: How Freight and 3PL Companies Stop Competing on Price

Professional presenting marketing strategy to colleagues in office

Logistics Linkedin Marketing 7/5/26

Logistics LinkedIn Marketing: The Playbook That Actually Generates RFQs

Aerial view of a freight truck parking and dispatch yard

How To Find Shippers As A Freight Broker 7/5/26

How to Find Shippers as a Freight Broker: The 2026 Playbook

Team gathered around a conference table reviewing KPI dashboards

Logistics Marketing Kpis 7/5/26

Logistics Marketing KPIs: The Metrics That Actually Matter

Three marketers reviewing performance data on multiple laptops

Google Ads For Logistics 7/5/26

Google Ads for Logistics Companies: The Complete Guide (2026)

Business professionals meeting in a modern office lobby

Best Crm For Freight Forwarders 7/5/26

Best CRM for Freight Forwarders: A Honest 2026 Comparison

Two business professionals reviewing financial benchmarks on a laptop

Cost Per Lead Logistics 7/5/26

Cost Per Lead Benchmarks for Logistics: Real 2026 Data by Channel

Aerial view of a busy commercial port with cargo terminals and water

Competing With Digital Freight Forwarders 7/5/26

Competing With Digital Freight Forwarders: A Playbook for Traditional Forwarders

Cargo ship docked at a port with industrial cranes in the background

How To Market A Freight Forwarder 7/5/26

How to Market a Freight Forwarder: The Complete 2026 Playbook

Yellow forklift operating inside a large logistics warehouse

Google Ads For Freight Forwarders 7/5/26

Google Ads for Freight Forwarders: The Complete 2026 Guide

Logistics warehouse with industrial bins ready for shipping

Linkedin Marketing Strategy For Freight Forwarders 7/5/26

LinkedIn Marketing Strategy for Freight Forwarders: The 2026 Playbook

Large container vessel docked at port for loading and unloading

Cold Email For Freight Forwarders 7/5/26

Cold Email for Freight Forwarders: What Works in 2026 (and What Gets You Blacklisted)

Tug boat assisting a large cargo ship into a freight port

Content Marketing For Freight Forwarders 7/5/26

Content Marketing for Freight Forwarders: What to Publish and Why It Converts

Four marketing professionals reviewing charts on a strategy table

Logistics Icp 7/5/26

Logistics ICP: How to Define Your Ideal Customer Profile (Framework + Examples)

Logistics marketing team reviewing a website conversion strategy

Logistics Website Design 6/5/26

The Logistics Website That Converts: The Pages Every Freight and 3PL Site Needs

Decision makers evaluating a logistics marketing agency in a meeting

Logistics Marketing Agency 4/5/26

How to Choose a Logistics Marketing Agency

Aerial view of a loaded container ship arriving at a busy port with stacked cargo

SEO 26/3/26

Logistics SEO: The Complete Guide to Ranking for Freight Keywords

Container ship, trucks, and cargo plane converging at a freight terminal during sunset

Logistics Marketing 26/3/26

The Complete Logistics Marketing Strategy Guide

Cargo aircraft next to a container vessel and freight trucks at an intermodal terminal

Supply Chain 26/3/26

Supply Chain Marketing: How to Build Visibility in a Complex Industry

Global transport network with freight plane, container ship, and trucks connected by digital overlay

Logistics Marketing 26/3/26

How to Market a Logistics Company in 2026

Port of Barcelona at dusk with gantry cranes and cargo vessels under warm light

Content Marketing 26/3/26

Content Marketing for Logistics Companies: What Actually Works

Overhead view of a warehouse with conveyor belts moving packages between storage racks

CRM 26/3/26

CRM for Logistics Companies: From Newsletter Tool to Growth Engine

Two workers in safety vests walking through a warehouse aisle checking inventory

Email Marketing 26/3/26

Email Marketing for Logistics Companies: Building Sequences That Convert

Worker with hard hat pulling a loaded pallet truck through a warehouse

SEO 26/3/26

Trucking SEO: How Carriers and Fleets Get Found Online

Two logistics workers walking through a large warehouse with tall storage shelves

Digital Marketing 26/3/26

Digital Marketing for Transportation Companies: A Strategic Approach

Night view of an active commercial port with lit cranes and docked cargo ships

Lead Nurturing 26/3/26

Lead Nurturing for Logistics Companies: Turning Inquiries Into Contracts