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Oriol Lampreave

Oriol Lampreave

Co-founder · F5 - Digital Marketing for Logistics

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Oriol Lampreave is a marketing and data leader who has spent his entire career at the intersection of logistics and demand generation. He is a co-founder of F5 - Digital Marketing for Logistics, the agency built to give freight forwarders, 3PLs, and transportation companies the kind of marketing engine that usually only the largest players can afford.

He learned the industry from the inside. Oriol joined iContainers, one of the first digital freight forwarders, when it was still finding its footing, and grew with the company until he was running marketing as its CMO. There he designed and owned the entire inbound strategy: SEO, content, marketing automation, and the CRM operation that turned anonymous search traffic into booked shipments.

Under his direction, iContainers scaled organic traffic past one million monthly visits and built one of the most visible content and SEO footprints in digital freight forwarding. That growth engine became a core part of the company's story through to its acquisition by the Agility group, one of the largest logistics organizations in the world.

What sets Oriol apart is that he treats marketing as a data problem, not a creative guessing game. He works from the freight buyer backward: defining the ideal customer profile, mapping the long and fragmented logistics sales cycle, and instrumenting every stage so that pipeline and revenue, not vanity metrics, are what get measured.

At F5 he brings that exact playbook to logistics companies that know they should be growing online but have been failing with generalist agencies that do not understand freight. His focus areas include SEO and generative engine optimization for logistics, inbound and demand generation, content strategy, HubSpot and CRM operations, and the marketing automation that ties it all together.

Articles by Oriol Lampreave

Aerial view of a container ship loaded with stacked containers at sea
Cargowise Vs Magaya

CargoWise vs Magaya: Which Freight Forwarding Software Fits Your Business?

Freight broker planning loads and lanes with a logistics team
Freight Broker Marketing

Freight Broker Marketing: How Brokerages Win Shippers Without Competing on Price

A close-up of a hand reaching for a shiny trophy on a wooden shelf, symbolizing success.
Logistics Awards

Logistics Awards Worth Entering: Supply Chain and Freight Awards for 2027

A man uses a tablet to browse news while enjoying a cup of coffee, stylus in hand.
Logistics Newsletter

Best Logistics Newsletters: 15 Freight and Supply Chain Newsletters Worth Reading

A sleek professional microphone on a boom arm in a minimalist studio.
Logistics Podcasts

Best Logistics Podcasts: 15 Shows Freight, Trucking and Supply Chain Pros Follow

Detailed view of neoclassical columns in a government building facade.
Government Contracts For Trucking

Government Freight Contracts: How Trucking Companies Win Federal and Postal Freight

Wide angle view of a warehouse with stocked shelves and boxes.
3Pl Pricing

3PL Pricing: How Warehousing and Fulfillment Costs Are Calculated

Container ships moored at Terminal Burchardkai in Hamburg, Germany during evening hours.
How To Start A Freight Forwarding Business

How to Start a Freight Forwarding Business in the US: Licenses, Costs and First Clients

African American woman in a striped blazer making a phone call in a modern office.
How To Start A Freight Brokerage

How to Start a Freight Brokerage: Licensing, Costs and a Plan for the First Shippers

A diverse team collaborates on a workspace board with charts and plans.
Trucking Business Plan

Trucking Business Plan: What to Include (With a Section-by-Section Template)

A vibrant red semi-truck travels through a desert highway with mountain views in Nevada.
How To Start A Trucking Company

How to Start a Trucking Company: Steps, Costs and Your First Customers

Row of parked semi trucks in a rainy lot, captured in a dramatic black and white setting.
Trucking Company Names

Trucking Company Names: How to Pick One (Plus 100+ Logistics Name Ideas)

Hands handling cash and calculator for budget planning. Modern financial scene.
Logistics Marketing Budget

Logistics Marketing Budget: How Much to Spend and Where It Should Go

A bustling trade show exhibition inside a modern hall with people networking and exploring booths.
Logistics Conferences 2026

Logistics Conferences 2026: The Events Worth Attending (and How to Work Them)

Laptop displaying Google Analytics in a modern workspace, highlighting digital analytics and technology.
Freight Broker Crm

Freight Broker CRM: What to Look For and the Options Brokers Use

A person organizing fragile cardboard boxes in a warehouse setting.
3Pl Seo

3PL SEO: How Third-Party Logistics and Fulfillment Companies Rank for Shipper Searches

A row of parked semi trucks in Eagle Pass, Texas, showcasing various models and colors.
Trucking Company Website

Trucking Company Website: Pages, Features and Examples That Win Loads and Drivers

Business desk with laptop, coffee, and water glass, showcasing modern technology and productivity.
Freight Broker Website

Freight Broker Website: What Shippers and Carriers Need to See

Cheerful truck driver waving and smiling from his vehicle's window.
How To Recruit Cdl Drivers

How to Recruit CDL Drivers: A Recruiting Marketing Playbook for Carriers

A row of freight trailers parked at a commercial loading dock, emphasizing transportation and logistics.
Shipper Leads

Shipper Leads: Where Freight Brokers Get Them and How to Qualify Them

A woman types on a laptop using a messaging app in a modern office setting.
Freight Broker Email Templates

Freight Broker Email Templates: 9 Cold and Follow-Up Emails Shippers Answer

Professional woman wearing a headset taking notes in an office setting, focused on work.
Freight Broker Cold Calling

Freight Broker Cold Calling: Scripts, Objections and a Call Cadence That Books Loads

A semi-truck travels on a scenic highway with mountains in the background under a clear sky.
How To Get Trucking Contracts

How to Get Trucking Contracts: From Load Boards to Direct Shipper Freight

Container ships and cranes at the bustling Hamburg port, showcasing global trade activity.
How To Get Freight Forwarding Clients

How to Get Freight Forwarding Clients: A Sales Playbook for Forwarders

Young male warehouse manager in a beanie holding a tablet in a storeroom.
3Pl Sales Strategy

3PL Sales Strategy: How Third-Party Logistics Providers Win and Close Accounts

Colorful cargo containers on a freight train along a rural railway track under a clear blue sky.
Intermodal Marketing Company

What Is an Intermodal Marketing Company (IMC)? How IMCs Work

Container vessel at port representing customs broker and trade compliance marketing
Customs Broker Marketing

Marketing for Customs Brokers and Trade-Compliance Providers

Cargo ship and cranes at a terminal representing port logistics marketing
Port Logistics Marketing

Marketing for Port and Terminal Logistics Providers

Shipping containers at a port representing intermodal logistics marketing
Intermodal Marketing

Marketing for Intermodal Logistics Providers: Selling Rail-Truck Capacity

Container port terminal representing drayage carrier marketing
Drayage Marketing

Marketing for Drayage Carriers: Winning Port and Container Volume

Delivery truck on the road representing last mile delivery marketing
Last Mile Delivery Marketing

Marketing for Last-Mile Delivery Companies: How to Win Retail and E-commerce Contracts

Temperature controlled warehouse representing cold chain and reefer logistics marketing
Cold Chain Marketing

Marketing for Cold Chain and Reefer Logistics: Winning High-Value Temperature-Controlled Accounts

Modern warehouse interior representing warehousing and fulfillment marketing
Marketing For Warehousing Companies

Marketing for Warehousing and Fulfillment Companies: How to Fill Empty Racks

Logistics marketing team planning a demand generation strategy
Demand Generation For Logistics Companies

Demand Generation for Logistics Companies: Building Pipeline Beyond Lead Capture

Sales team monitoring buying signals and intent data dashboards in logistics
Buying Signals Logistics

Buying Signals in Logistics: How to Find Shippers Ready to Switch Providers

Marketing analysts reviewing AI search and citation data for a logistics company
Geo For Logistics Companies

GEO for Logistics: How Freight, 3PL and Carrier Companies Get Cited by AI Search

Container ship docked at a freight port at dusk
Transportation Marketing

Transportation Marketing: Strategy Guide for Freight, Carriers, and 3PLs

Marketing team meeting in a modern conference room reviewing strategy
Digital Marketing For Logistics

Digital Marketing for Logistics Companies: The 2026 Playbook

Wide angle view of a modern logistics warehouse interior with stacked pallets
Logistics Marketing

Logistics Marketing: The Complete 2026 Guide for Freight, 3PL, and Trucking Companies

Large warehouse with rows of inventory shelves and pallets
3Pl Marketing

3PL Marketing: How Third-Party Logistics Providers Win Shippers in 2026

Freight truck driving on a highway during daylight
Trucking Marketing

Trucking Marketing: The Complete Playbook for Carriers and Freight Brokers

Multiple semi trucks parked next to each other at a freight depot
Social Media Marketing For Trucking Companies

Social Media Marketing for Trucking Companies: What Works and What's a Waste

Business professional in dark shirt thinking and planning
Logistics Branding

Logistics Branding: How Freight and 3PL Companies Stop Competing on Price

Professional presenting marketing strategy to colleagues in office
Logistics Linkedin Marketing

Logistics LinkedIn Marketing: The Playbook That Actually Generates RFQs

Aerial view of a freight truck parking and dispatch yard
How To Find Shippers As A Freight Broker

How to Find Shippers as a Freight Broker: The 2026 Playbook

Team gathered around a conference table reviewing KPI dashboards
Logistics Marketing Kpis

Logistics Marketing KPIs: The Metrics That Actually Matter

Three marketers reviewing performance data on multiple laptops
Google Ads For Logistics

Google Ads for Logistics Companies: The Complete Guide (2026)

Business professionals meeting in a modern office lobby
Best Crm For Freight Forwarders

Best CRM for Freight Forwarders: A Honest 2026 Comparison

Two business professionals reviewing financial benchmarks on a laptop
Cost Per Lead Logistics

Cost Per Lead Benchmarks for Logistics: Real 2026 Data by Channel

Aerial view of a busy commercial port with cargo terminals and water
Competing With Digital Freight Forwarders

Competing With Digital Freight Forwarders: A Playbook for Traditional Forwarders

Cargo ship docked at a port with industrial cranes in the background
How To Market A Freight Forwarder

How to Market a Freight Forwarder: The Complete 2026 Playbook

Yellow forklift operating inside a large logistics warehouse
Google Ads For Freight Forwarders

Google Ads for Freight Forwarders: The Complete 2026 Guide

Logistics warehouse with industrial bins ready for shipping
Linkedin Marketing Strategy For Freight Forwarders

LinkedIn Marketing Strategy for Freight Forwarders: The 2026 Playbook

Large container vessel docked at port for loading and unloading
Cold Email For Freight Forwarders

Cold Email for Freight Forwarders: What Works in 2026 (and What Gets You Blacklisted)

Tug boat assisting a large cargo ship into a freight port
Content Marketing For Freight Forwarders

Content Marketing for Freight Forwarders: What to Publish and Why It Converts

Four marketing professionals reviewing charts on a strategy table
Logistics Icp

Logistics ICP: How to Define Your Ideal Customer Profile (Framework + Examples)

Logistics marketing team reviewing a website conversion strategy
Logistics Website Design

The Logistics Website That Converts: The Pages Every Freight and 3PL Site Needs

Decision makers evaluating a logistics marketing agency in a meeting
Logistics Marketing Agency

How to Choose a Logistics Marketing Agency

Aerial view of a loaded container ship arriving at a busy port with stacked cargo
SEO

Logistics SEO: The Complete Guide to Ranking for Freight Keywords

Container ship, trucks, and cargo plane converging at a freight terminal during sunset
Logistics Marketing

The Complete Logistics Marketing Strategy Guide

Cargo aircraft next to a container vessel and freight trucks at an intermodal terminal
Supply Chain

Supply Chain Marketing: How to Sell to the Supply Chain Function

Port of Barcelona at dusk with gantry cranes and cargo vessels under warm light
Content Marketing

Content Marketing for Logistics Companies: What Actually Works

Overhead view of a warehouse with conveyor belts moving packages between storage racks
CRM

CRM for Logistics Companies: From Newsletter Tool to Growth Engine

Two workers in safety vests walking through a warehouse aisle checking inventory
Email Marketing

Email Marketing for Logistics Companies: Building Sequences That Convert

Worker with hard hat pulling a loaded pallet truck through a warehouse
SEO

Trucking SEO: How Carriers and Fleets Get Found Online

Night view of an active commercial port with lit cranes and docked cargo ships
Lead Nurturing

Lead Nurturing for Logistics Companies: Turning Inquiries Into Contracts

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