Revenova Integration
Revenova is a TMS built natively on the Salesforce platform. The CRM data already lives there. F5 adds the marketing side: HubSpot sync, attribution and reporting.
Quick answer
How does Revenova integrate with Salesforce and HubSpot?
Revenova integrates with Salesforce natively, because the TMS is built on the Salesforce platform and shares its accounts, contacts and opportunities. HubSpot is the case that needs work: HubSpot's native Salesforce sync can carry core objects, and F5 extends it to custom Revenova objects, attribution and reporting when the standard sync stops short.
- Vendor
- Revenova
- Integration surface
- Native on the Salesforce platform
- Auth
- Salesforce authentication (OAuth)
- Objects
- Accounts, contacts, opportunities, loads, invoices
- CRMs
- Salesforce (native), HubSpot (via Salesforce sync)
What changes when the TMS already runs inside Salesforce?
Revenova is not a separate system to connect. It lives inside Salesforce, so the questions are about what sits around it.
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Native on Salesforce
Customers, orders and loads are Salesforce records. Standard Salesforce reports, Flows and APIs apply.
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No middleware to the CRM
Because the TMS and CRM share a platform, there is no separate sync to maintain for Salesforce users.
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HubSpot as a marketing layer
Teams that run campaigns in HubSpot connect it to Salesforce. HubSpot's native Salesforce sync is the starting point.
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Custom objects need care
Standard sync handles core objects. Loads, lanes and invoices often need explicit mapping, which is where F5 steps in.
Data mapping
What sits between Revenova, Salesforce and HubSpot
The Salesforce side is native. These are the records that matter when a marketing platform joins.
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Account
From: Salesforce account (Revenova customer)
To: HubSpot company
When: Account created or updated
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Contact
From: Salesforce contact
To: HubSpot contact
When: Contact created or updated
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Opportunity
From: Salesforce opportunity
To: HubSpot deal
When: Stage change
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Load
From: Revenova load object
To: HubSpot custom object
When: Load booked or delivered
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Invoice
From: Revenova invoice
To: HubSpot company rollup
When: Invoice issued or paid
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Campaign source
From: HubSpot form and campaign data
To: Salesforce lead source fields
When: Form submitted
How does HubSpot fit when Revenova lives in Salesforce?
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Revenova and Salesforce
NativeNative. Revenova runs on Salesforce, so there is no connector to build. F5 adds reporting, Flows and attribution on top.
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Revenova and HubSpot
Connector availableHubSpot's native Salesforce sync covers core objects. F5 extends it to Revenova custom objects and campaign attribution.
What sales and marketing get
What Revenova users do with HubSpot and Salesforce
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Campaigns tied to loads
Carry the HubSpot campaign and form source onto the Salesforce account, so loads and invoices can be reported by source.
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Lane growth signals
Create a Salesforce task when a shipper adds a lane or volume falls, using Revenova load data.
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Nurture from real activity
Enroll shippers in HubSpot sequences based on load history, such as lanes served and recent inactivity.
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One report for sales and marketing
Build reports that join marketing source to booked revenue, in the platform your team already uses.
Running Revenova with a CRM nobody trusts?
Tell us which records your team needs. We reply with a data map and a build plan.
How Revenova integration projects run
- Step 1
Map the data
We list the Revenova records your sales and marketing teams need, agree the field mapping and decide which system owns each field.
- Step 2
Connect and test
We build the connection on the Revenova interface your account licenses, with retries, logging and a test run on real records before go-live.
- Step 3
Turn data into pipeline
Dashboards, workflows and alerts in the CRM, so reps see shipments next to deals and marketing sees which campaigns produced revenue.
- Step 4
Monitor and extend
Error alerts, schema changes and new objects as you grow, with one team accountable for the integration and the marketing that uses it.
Part of our logistics software integration service. For quote tools, portals and apps on top of Revenova, see custom logistics software development. Built for freight brokers.
FAQ
Revenova integration FAQ
Does Revenova integrate with Salesforce?
+
Does Revenova integrate with Salesforce?
+Natively. Revenova is a TMS built on the Salesforce platform, so customers, orders and loads are Salesforce records. No separate integration is needed to share data with the CRM.
Does Revenova integrate with HubSpot?
+
Does Revenova integrate with HubSpot?
+Through Salesforce. HubSpot's native Salesforce sync carries core objects such as accounts, contacts and opportunities. F5 extends it to Revenova custom objects, campaign attribution and rollups when the standard sync does not reach them.
Does Revenova have an API?
+
Does Revenova have an API?
+Revenova runs on Salesforce, so the Salesforce APIs apply to its objects. Access follows your Salesforce permissions. F5 works within them when building Flows, reports or a HubSpot sync. See logistics software integration.
Why add HubSpot to a Revenova and Salesforce stack?
+
Why add HubSpot to a Revenova and Salesforce stack?
+Teams add HubSpot for email, forms, sequences and campaign reporting. F5 connects it to Salesforce so marketing activity and booked loads sit on the same account record.
Get in touch
Talk to us about your Revenova integration
Tell us what you sell and who buys it. We will tell you, honestly, whether this is the right channel for you and what it would take.
- 1 We reply within one business day, from a person, not a sequence.
- 2 A 30-minute call on what you sell, to whom, and how you close today.
- 3 If we can build demand for it, we say what it would take. If not, we say that too.
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.

