CargoWise Integration
CargoWise holds every job, milestone and invoice. Your CRM holds the people who buy. F5 connects the two through eAdaptor so reps see live shipment history and marketing sees which campaign produced which booking.
Logistics companies we work with
Quick answer
How do you integrate CargoWise with a CRM?
You integrate CargoWise with a CRM through eAdaptor, WiseTech Global's XML interface. Inbound messages arrive over HTTPS, and outbound messages are pushed to a listener you host when workflow milestones fire. Payloads use Universal XML, such as Universal Shipment, or Native XML. A middleware layer maps organizations, shipments and invoices to HubSpot or Salesforce objects. WiseTech does not ship a CRM connector.
- Vendor
- WiseTech Global
- Integration surface
- eAdaptor (XML over HTTPS, SOAP push)
- Auth
- eAdaptor credentials; OAuth 2.0 with eAdaptor Next
- Objects
- Organizations, jobs and shipments, quotes, milestones, invoices
- CRMs
- HubSpot, Salesforce
How do eAdaptor messages carry CargoWise jobs and milestones?
CargoWise is built around eAdaptor. Developer documentation and endpoints are released to customers who license the eAdaptor module, so access starts with your WiseTech account.
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Inbound service
eAdaptor receives XML over HTTPS. This is how external systems create or update records in CargoWise.
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Outbound messages
When workflow milestones or events trigger, CargoWise pushes a message (SOAP) to a listener you host. That listener is where the CRM sync begins.
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Universal XML and Native XML
Payloads come as Universal XML, for example Universal Shipment, or as Native XML. Universal XML is the stable choice for CRM work.
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eAdaptor Next
The newer eAdaptor Next adds OAuth 2.0, which simplifies credential handling for new integrations.
Data mapping
Which CargoWise records map to CRM objects?
The useful sync is narrow: the records a rep or marketer acts on, not the whole database.
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Organization
From: CargoWise organization (consignee, shipper, agent)
To: Company or Account
When: Organization created or updated
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Quote
From: CargoWise quote
To: Deal or Opportunity
When: Quote issued, accepted or expired
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Shipment
From: CargoWise job and shipment
To: Custom object linked to the company
When: Booking confirmed, shipment updated
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Milestone
From: Workflow milestone
To: Timeline event or task
When: Milestone reached or delayed
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Invoice
From: Accounts receivable invoice
To: Invoice record and company rollup
When: Invoice posted or paid
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Lead source
From: CRM form and campaign data
To: CargoWise quote reference
When: Quote created from a CRM deal
Does CargoWise connect to HubSpot and Salesforce?
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CargoWise and HubSpot
Built by F5Running in production. Organizations, quotes, shipments and invoices land in HubSpot with campaign attribution attached. See the CargoWise and HubSpot integration.
CargoWise HubSpot integration -
CargoWise and Salesforce
Custom build on the APIWiseTech offers no Salesforce connector. F5 builds it on eAdaptor with the same mapping, using accounts, opportunities and custom objects.
What sales and marketing get
How do forwarders sell with CargoWise data in the CRM?
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Lead to booking attribution
Tie each booking back to the campaign, keyword and page that produced the first inquiry, so budget follows what books freight.
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Lane and volume signals
Flag accounts that open a new lane or whose TEU volume drops, and route the alert to the right rep.
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One account view for reps
Open an account and see open quotes, active shipments and unpaid invoices without logging in to CargoWise.
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Quote follow-up
Trigger a task when a quote has no booking after a set number of days, with the lane and rate in the task.
Running CargoWise with a CRM nobody trusts?
Tell us which records your team needs. We reply with a data map and a build plan.
How CargoWise integration projects run
- Step 1
Map the data
We list the CargoWise records your sales and marketing teams need, agree the field mapping and decide which system owns each field.
- Step 2
Connect and test
We build the connection on the CargoWise interface your account licenses, with retries, logging and a test run on real records before go-live.
- Step 3
Turn data into pipeline
Dashboards, workflows and alerts in the CRM, so reps see shipments next to deals and marketing sees which campaigns produced revenue.
- Step 4
Monitor and extend
Error alerts, schema changes and new objects as you grow, with one team accountable for the integration and the marketing that uses it.
Part of our logistics software integration service. For quote tools, portals and apps on top of CargoWise, see custom logistics software development. Built for freight forwarders.
FAQ
CargoWise integration FAQ
Does CargoWise integrate with HubSpot?
+
Does CargoWise integrate with HubSpot?
+Not out of the box. WiseTech provides no HubSpot connector, but eAdaptor lets you push and receive shipment data in XML. F5 has a CargoWise to HubSpot integration running in production. See CargoWise and HubSpot.
Does CargoWise have an API?
+
Does CargoWise have an API?
+Yes. CargoWise exposes eAdaptor, an XML interface with an inbound HTTPS service and outbound messages pushed to your listener. Documentation is released to customers who license the eAdaptor module, so ask your WiseTech account contact for access.
Can CargoWise sync with Salesforce?
+
Can CargoWise sync with Salesforce?
+Yes, through a custom build on eAdaptor. WiseTech has no Salesforce connector, so shipments, quotes and invoices are mapped to accounts, opportunities and custom objects by a middleware layer. See our logistics software integration service.
What does CargoWise need from my team to integrate?
+
What does CargoWise need from my team to integrate?
+An eAdaptor license, credentials for the integration user, a public HTTPS listener for outbound messages, and a list of the milestones that should reach the CRM. F5 handles mapping, hosting and monitoring from there.
Get in touch
Talk to us about your CargoWise integration
Tell us what you sell and who buys it. We will tell you, honestly, whether this is the right channel for you and what it would take.
- 1 We reply within one business day, from a person, not a sequence.
- 2 A 30-minute call on what you sell, to whom, and how you close today.
- 3 If we can build demand for it, we say what it would take. If not, we say that too.
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.