Magaya Integration
Magaya runs your quotes, warehouse receipts and invoices. F5 connects it to HubSpot or Salesforce so every shipment is visible to sales and every booking is traced to the campaign behind it.
Logistics companies we work with
Quick answer
How do you integrate Magaya with HubSpot or Salesforce?
You integrate Magaya with HubSpot or Salesforce through the Magaya Supply Chain API, a web service in the Communication Suite that exchanges XML transactions. It needs an employee user with API access and works on-premise or in the cloud. A separate REST Rate Management API covers rates. Magaya also sells Magaya Connect, an iPaaS built after it acquired Omniboom in 2024; when its connectors do not cover the CRM records you need, a custom layer maps the data.
- Vendor
- Magaya
- Integration surface
- Magaya Supply Chain API (XML web service); REST Rate Management API
- Auth
- Employee user with API access; Basic auth on the Rate Management API
- Objects
- Quotes, shipments, warehouse receipts, customers, invoices
- CRMs
- HubSpot, Salesforce
How do the Supply Chain API, Rate Management API and Magaya Connect differ?
Magaya offers two API families, plus a customer portal. Which one you use depends on the data you need in the CRM.
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Magaya Supply Chain API
A web service in the Communication Suite. Transactions are XML, and the methods are documented in IDL syntax. It requires an employee user with API access.
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On-premise or cloud
The API works in both deployments. On-premise installs need network access to the Communication Suite from the integration layer.
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Rate Management API
A separate REST API for rates, secured with Basic auth. It is useful when the CRM or website needs to show or quote rates.
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Digital Freight Portal
The Digital Freight Portal replaces LiveTrack for customer tracking. Magaya also has its own Magaya CRM, which some teams outgrow.
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Magaya Connect
Magaya Connect is the integration platform (iPaaS) Magaya offers since acquiring Omniboom in September 2024, with connectors for e-commerce, ERP and CRM systems. Check which connectors and records your plan covers before scoping a custom build.
Data mapping
Which Magaya transactions should reach the CRM?
F5 maps the transactions a rep or marketer uses, and keeps the rest in Magaya.
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Customer
From: Magaya client or vendor record
To: Company or Account
When: Client created or updated
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Quote
From: Magaya quotation
To: Deal or Opportunity
When: Quote created, sent or accepted
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Shipment
From: Magaya shipment or booking
To: Custom object linked to the company
When: Shipment created or status changed
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Warehouse receipt
From: Magaya warehouse receipt
To: Timeline event
When: Cargo received at the warehouse
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Invoice
From: Magaya invoice
To: Invoice record and company rollup
When: Invoice issued or paid
-
Rate request
From: CRM or website form
To: Rate Management API call
When: Rep or visitor asks for a rate
Does Magaya connect to HubSpot and Salesforce beyond Magaya CRM?
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Magaya and HubSpot
Built by F5Running in production. See the Magaya and HubSpot integration.
Magaya HubSpot integration -
Magaya and Salesforce
Built by F5Running in production. See the Magaya and Salesforce integration.
Magaya Salesforce integration
What sales and marketing get
How do Magaya users turn shipments into pipeline?
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Campaign to shipment attribution
Connect the landing page and campaign behind a lead to the first Magaya shipment and invoice that follow.
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Dormant customer alerts
Flag customers with no new shipment in a set window, and give the rep the last lane and the last invoice.
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Rep account view
Show open quotes, recent shipments and balances on the company record, so calls start informed.
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Move off a bolt-on CRM
Teams that outgrow the Magaya CRM keep Magaya as the system of record and run sales in a full CRM.
Running Magaya with a CRM nobody trusts?
Tell us which records your team needs. We reply with a data map and a build plan.
How Magaya integration projects run
- Step 1
Map the data
We list the Magaya records your sales and marketing teams need, agree the field mapping and decide which system owns each field.
- Step 2
Connect and test
We build the connection on the Magaya interface your account licenses, with retries, logging and a test run on real records before go-live.
- Step 3
Turn data into pipeline
Dashboards, workflows and alerts in the CRM, so reps see shipments next to deals and marketing sees which campaigns produced revenue.
- Step 4
Monitor and extend
Error alerts, schema changes and new objects as you grow, with one team accountable for the integration and the marketing that uses it.
Part of our logistics software integration service. For quote tools, portals and apps on top of Magaya, see custom logistics software development. Built for freight forwarders.
FAQ
Magaya integration FAQ
Does Magaya integrate with HubSpot?
+
Does Magaya integrate with HubSpot?
+Not with a documented HubSpot connector we can point to. Magaya Connect, its iPaaS, covers some CRM systems, and the Supply Chain API makes a full sync possible. F5 runs a Magaya to HubSpot integration in production. See Magaya and HubSpot.
Does Magaya have an API?
+
Does Magaya have an API?
+Yes. The Magaya Supply Chain API is an XML web service in the Communication Suite, with methods documented in IDL syntax. There is also a REST Rate Management API. Both require credentials issued through your Magaya account.
What data can you sync from Magaya to Salesforce?
+
What data can you sync from Magaya to Salesforce?
+Customers become accounts, quotes become opportunities, and shipments, warehouse receipts and invoices become custom objects or timeline records. F5 runs this in production. See Magaya and Salesforce.
Does the Magaya integration work with an on-premise install?
+
Does the Magaya integration work with an on-premise install?
+Yes. The Supply Chain API works on-premise and in the cloud. On-premise installs need a secure route from the integration layer to the Communication Suite, which F5 plans with your IT contact during scoping.
Get in touch
Talk to us about your Magaya integration
Tell us what you sell and who buys it. We will tell you, honestly, whether this is the right channel for you and what it would take.
- 1 We reply within one business day, from a person, not a sequence.
- 2 A 30-minute call on what you sell, to whom, and how you close today.
- 3 If we can build demand for it, we say what it would take. If not, we say that too.
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.