CargoWise and HubSpot Integration
Built by F5 and running in production. CargoWise jobs, quotes and invoices appear in HubSpot as companies, deals and custom objects, ready for workflows, sequences and lists.
Logistics companies we work with
Quick answer
How does CargoWise integrate with HubSpot?
CargoWise integrates with HubSpot through eAdaptor, with a middleware layer that turns Universal XML messages into HubSpot records. Organizations become companies, contacts stay contacts, quotes become deals, and shipments and invoices become custom objects linked to the company. Built by F5, it runs in production and feeds HubSpot workflows, sequences and lists.
- Vendor
- WiseTech Global
- Integration surface
- eAdaptor (Universal XML) to HubSpot CRM API
- Auth
- eAdaptor credentials; HubSpot private app token
- Objects
- Companies, contacts, deals, custom objects
- CRMs
- HubSpot
How the data reaches HubSpot
CargoWise pushes messages from eAdaptor. The integration layer receives them, maps them and writes to HubSpot.
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Outbound messages in
Workflow milestones in CargoWise trigger messages to a listener F5 hosts. Each message carries a Universal XML payload.
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Mapping to HubSpot objects
The layer matches organizations to companies, resolves contacts, and writes deals and custom objects with associations.
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One-way or two-way
Most teams start one way, CargoWise to HubSpot. Writing CRM references back into CargoWise is an option scoped per project.
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Hosted and monitored
F5 runs the listener and watches for failed messages, so a bad payload does not stall the sync.
Data mapping
How CargoWise records land in HubSpot
Each object is chosen so HubSpot workflows, sequences and lists have something real to run on.
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Companies
From: CargoWise organization
To: HubSpot company with org code and role
When: Organization created or updated
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Contacts
From: Organization contact
To: HubSpot contact associated to the company
When: Contact added or changed
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Deals
From: CargoWise quote
To: HubSpot deal with lane, mode and amount
When: Quote issued or accepted
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Shipment (custom object)
From: Job and shipment
To: Custom object linked to company and deal
When: Booking confirmed, status change
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Invoice (custom object)
From: Accounts receivable
To: Custom object plus company rollup
When: Invoice posted or paid
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Milestone events
From: Workflow milestone
To: Timeline event and workflow enrollment
When: Milestone reached or delayed
What sales and marketing get
What forwarders run in HubSpot with CargoWise data
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Workflows on shipment events
Start a HubSpot workflow when a first shipment is booked, a milestone is delayed, or a quote expires.
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Sequences from lane history
Enroll contacts in a sequence for the lanes their company ships, using real shipment data as the trigger.
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Lists from live activity
Build active lists such as customers with no shipment in a set window, or companies shipping a new mode.
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Campaign source on every booking
Carry the HubSpot source onto the deal and shipment, so reports show freight by campaign.
Running CargoWise with a CRM nobody trusts?
Tell us which records your team needs. We reply with a data map and a build plan.
How CargoWise and HubSpot integration projects run
- Step 1
Map the data
We list the CargoWise records your sales and marketing teams need, agree the field mapping and decide which system owns each field.
- Step 2
Connect and test
We build the connection on the CargoWise interface your account licenses, with retries, logging and a test run on real records before go-live.
- Step 3
Turn data into pipeline
Dashboards, workflows and alerts in the CRM, so reps see shipments next to deals and marketing sees which campaigns produced revenue.
- Step 4
Monitor and extend
Error alerts, schema changes and new objects as you grow, with one team accountable for the integration and the marketing that uses it.
Part of our logistics software integration service. For quote tools, portals and apps on top of CargoWise, see custom logistics software development. Built for freight forwarders.
FAQ
CargoWise HubSpot integration FAQ
Is there a native CargoWise HubSpot integration?
+
Is there a native CargoWise HubSpot integration?
+No. WiseTech provides no HubSpot connector. F5 builds the integration on eAdaptor, with a hosted layer that maps CargoWise organizations, quotes, shipments and invoices to HubSpot objects. It runs in production today.
What CargoWise data syncs to HubSpot?
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What CargoWise data syncs to HubSpot?
+Organizations as companies, contacts, quotes as deals, and shipments and invoices as custom objects linked to the company. Milestones arrive as timeline events that can start workflows.
Can HubSpot workflows run on CargoWise milestones?
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Can HubSpot workflows run on CargoWise milestones?
+Yes. Each milestone arrives as an event on the company and shipment, which can enroll contacts in a workflow, create a task or send a notification. See the CargoWise platform page.
Do I need a HubSpot Enterprise plan?
+
Do I need a HubSpot Enterprise plan?
+Custom objects are a HubSpot feature tied to specific plan tiers. Check your HubSpot plan before scoping. If custom objects are out of reach, F5 can use company and deal properties for the key fields.
Get in touch
Talk to us about your CargoWise and HubSpot integration
Tell us what you sell and who buys it. We will tell you, honestly, whether this is the right channel for you and what it would take.
- 1 We reply within one business day, from a person, not a sequence.
- 2 A 30-minute call on what you sell, to whom, and how you close today.
- 3 If we can build demand for it, we say what it would take. If not, we say that too.
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.