Magaya and HubSpot Integration
Built by F5 and running in production. Magaya quotes, shipments and invoices appear in HubSpot as companies, deals and custom objects, with the campaign that produced each lead attached.
Logistics companies we work with
Quick answer
How does Magaya integrate with HubSpot?
Magaya integrates with HubSpot through the Magaya Supply Chain API, with a middleware layer that turns XML transactions into HubSpot records. Customers become companies, quotes become deals, and shipments, warehouse receipts and invoices become custom objects linked to the company. Built by F5, it runs in production and supports HubSpot workflows, sequences and lists.
- Vendor
- Magaya
- Integration surface
- Magaya Supply Chain API (XML) to HubSpot CRM API
- Auth
- Magaya employee user with API access; HubSpot private app token
- Objects
- Companies, contacts, deals, custom objects
- CRMs
- HubSpot
How the data reaches HubSpot
The integration layer reads Magaya through its API and writes to HubSpot, with matching rules to avoid duplicates.
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Supply Chain API reads
The layer uses an employee user with API access to read XML transactions from the Communication Suite, on-premise or cloud.
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Company matching
Magaya customers are matched to HubSpot companies by identifiers and domain, so existing companies are updated, not duplicated.
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Deal and campaign link
A quote links to a HubSpot deal, which carries the original source. Revenue then reports by campaign.
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Hosted and monitored
F5 runs the layer and watches failed transactions.
Data mapping
How Magaya records land in HubSpot
Each object is shaped to feed HubSpot workflows, sequences and lists.
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Companies
From: Magaya client
To: HubSpot company with client type
When: Client created or updated
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Contacts
From: Client contact
To: HubSpot contact associated to the company
When: Contact added or changed
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Deals
From: Magaya quotation
To: HubSpot deal with lane and amount
When: Quote created or accepted
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Shipment (custom object)
From: Magaya shipment
To: Custom object linked to company and deal
When: Shipment created, status change
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Warehouse receipt events
From: Warehouse receipt
To: Timeline event on the company
When: Cargo received
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Invoice (custom object)
From: Magaya invoice
To: Custom object plus company rollup
When: Invoice issued or paid
What sales and marketing get
What forwarders run in HubSpot with Magaya data
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Workflows on quote status
Trigger follow-up tasks and emails when a Magaya quote is sent, accepted or left open.
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Sequences for dormant clients
Enroll contacts at companies with no recent shipment in a reactivation sequence that names their last lane.
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Lists from shipment history
Build lists such as companies shipping to a given country or using a given mode.
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Source on invoiced revenue
Report invoices by the HubSpot campaign and page that produced the first inquiry.
Running Magaya with a CRM nobody trusts?
Tell us which records your team needs. We reply with a data map and a build plan.
How Magaya and HubSpot integration projects run
- Step 1
Map the data
We list the Magaya records your sales and marketing teams need, agree the field mapping and decide which system owns each field.
- Step 2
Connect and test
We build the connection on the Magaya interface your account licenses, with retries, logging and a test run on real records before go-live.
- Step 3
Turn data into pipeline
Dashboards, workflows and alerts in the CRM, so reps see shipments next to deals and marketing sees which campaigns produced revenue.
- Step 4
Monitor and extend
Error alerts, schema changes and new objects as you grow, with one team accountable for the integration and the marketing that uses it.
Part of our logistics software integration service. For quote tools, portals and apps on top of Magaya, see custom logistics software development. Built for freight forwarders.
FAQ
Magaya HubSpot integration FAQ
Is there a native Magaya HubSpot integration?
+
Is there a native Magaya HubSpot integration?
+No documented HubSpot template is published. Magaya Connect, Magaya's iPaaS, is worth checking for simple flows. F5 builds on the Magaya Supply Chain API and runs a Magaya to HubSpot integration in production, mapping customers, quotes, shipments and invoices to HubSpot objects.
Does it replace the Magaya CRM?
+
Does it replace the Magaya CRM?
+It lets you run sales and marketing in HubSpot while Magaya stays the system of record for operations. Teams that outgrow the Magaya CRM use this to get workflows, sequences and campaign reporting.
Can HubSpot show Magaya shipments on a company record?
+
Can HubSpot show Magaya shipments on a company record?
+Yes. Shipments sync as a custom object associated to the company and deal, so reps see status and history on the record. See the Magaya platform page.
Does the integration work with on-premise Magaya?
+
Does the integration work with on-premise Magaya?
+Yes. The Supply Chain API works on-premise and in the cloud. For on-premise installs F5 plans a secure connection to the Communication Suite with your IT contact during scoping.
Get in touch
Talk to us about your Magaya and HubSpot integration
Tell us what you sell and who buys it. We will tell you, honestly, whether this is the right channel for you and what it would take.
- 1 We reply within one business day, from a person, not a sequence.
- 2 A 30-minute call on what you sell, to whom, and how you close today.
- 3 If we can build demand for it, we say what it would take. If not, we say that too.
Prefer to talk now? Pick a 30-minute slot or write to hi@f5-out.io.